Prime Media bares broadcast plans

Published August 10, 2021, 12:22 PM

by Manila Bulletin Entertainment

Following the Memorandum of Agreement (MOA) between Prime Media Holdings Inc. (PMHI) and Philippine Collective Media Corporation (PCMC).

Prime Media is now laying the groundwork for strategic planning and reorganization.

“Prime Media has been quiet for a while, but very soon the public will have a new source of information and entertainment. We are now focused on strengthening the team, side-by-side with strategic planning for additional
frequencies for both free tv and radio,” explains PMHI President Atty. Manolito A. Manalo.

Manalo also added that the media company is currently in talks with several content providers. “A couple of organizations have expressed their interest in working with Prime Media. We look forward to an
interesting program line-up very soon,” he said.

PCMC has been launching radio stations and television studios nationwide.

Broadcasting since 2009, it currently operates (PRTV) in Tacloban and 18 FMR radio stations covering Tacloban, Calbayog, Catbalogan, Catarman, Ormoc, Borongan, Davao de Oro, Iligan City, Butuan, Camiguin, Davao de
Oro and Zamboanga Sibugay.

Set to be launched soon are the stations in Baguio, Partido CamSur, Catanduanes, Cagayan Province, Nueva Vizcaya and Dipolog.

PCMC currently airs via livestream from its studios in Makati and Fairview.

Prime Media Holdings Inc. is trading under PSE ticker symbol “PRIM”. The holding company also intends to venture into real estate development, leisure and hospitality, and gaming to expand and diversify its business.