Jo Jung-suk, Song Kang, Kim So-yeon, Lee Ji-ah top K-drama actor brand rankings

Published August 8, 2021, 8:08 PM

by Jonathan Hicap

(Clockwise from top left) Jo Jung-suk, Song Kang, Kim So-yeon,  Lee Ji-ah, Han So-hee and Jeon Mi-do (tvN, JTBC, SBS) 

Jo Jung-suk of “Hospital Playlist” Season 2, Song Kang of “Nevertheless,” Kim So-yeon and Lee Ji-ah of “The Penthouse” Season 3 and Han So-hee of “Nevertheless” topped the Korean drama actor brand reputation rankings for August. 

According to the Korea Corporate Research Institute, 82.34 million pieces of big data of 50 actors who appeared in dramas from July 8 to Aug. 8, a decrease of 23.79 percent compared to 108.05 million in May, the last ranking. 

The brand reputation index is obtained by extracting brand big data and analyzing consumer behavior. The consumers’ brand consumption patterns were analyzed based on consumer participation, media exposure, communication and community indices.

Jo Jung-suk, who plays the role of Lee Ik-jun in “Hospital Playlist” Season 2, took first place with a brand reputation index score of 4.4 million. 

In second place is actor Song Kang who got a score of 4.29 million followed by actress Kim So-yeon with 4.07 million, Lee Ji-ah with 3.44 million and Han So-hee with 3.42 million. 

Here are the 30 top ranking Korean drama stars and their scores based on brand reputation index for August 2021: 

1. Jo Jung-suk – 4,400,461

2. Song Kang – 4,290,940

3. Kim So-yeon – 4,072,670

4. Lee Ji-ah – 3,442,335

5. Han So-hee – 3,426,842

6. Jeon Mi-do – 3,285,991

7. Jang Ki-yong – 2,999,570

8. Jung Kyung-ho – 2,989,873

9. Yoo Yeon-seok – 2,863,174

10. Lee Ha-na – 2,629,060

11. Uhm Ki-joon – 2,411,508

12. Park Joo-mi – 2,366,850

13. Kim Dae-myung – 2,291,271

14. Seo Hyun-jin – 2,255,709

15. Lee Tae-gon – 2,102,805

16. Chae Jong-hyeop – 2,034,400

17. Ji-sung 1,977,217

18. Kim Min-jung – 1,787,919

19. Kim Dong-wook – 1,602,979

20. Jung So-min – 1,532,950

21. Jeon Hye-bin – 1,284,052

22. GOT7’s Jinyoung – 1,258,760

23. Lee Sang-yeob – 1,234,507

24. Song Seung-heon – 1,226,573

25. Kim Ji-suk – 1,217,786

26. Lee Hyeri – 1,207,979

27. Park Ji-hoon – 1,152,299

28. Yang Hye-ji – 1,115,775

29. Lee Kyu-Hyung – 1,106,727

30. Sung Hoon – 1,100,804

 
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