Pinkfong Baby Shark has joined BLACKPINK and BTS to become one of the most beloved Korean icons on YouTube.
Pinkfong said it received the YouTube Custom Creator Award for surpassing 50 million subscribers on its official English YouTube channel.
As the award attributes each channel’s unique characteristics, Pinkfong’s Custom Creator Award features a yellow shark’s fin in the blue ocean, inspired by Pinkfong’s flagship brand, “Baby Shark.”
The Custom Creator Award, also known as the Ruby Play Button, is a special award given by YouTube to commemorate channels that hit 50 million subscribers. Among artists based in South Korea, only BLACKPINK, BTS and Pinkfong Baby Shark have reached this milestone, turning K-pop waves into a cultural phenomenon with record-breaking content.
Pinkfong became the first kids brand to receive the YouTube Custom Creator Award in the world. Pinkfong Baby Shark - Kids’ Songs & Stories, the official English YouTube channel of the global children’s entertainment brand Pinkfong, surpassed 50 million subscribers as of June 29.
Since receiving the Diamond Button by reaching 10 million subscribers in August 2018, the channel has been growing explosively with an annual average subscriber growth rate of 30 percent.
With the global megahit “Baby Shark Dance,” the No. 1 most viewed video in YouTube history with nine billion views as of August 2021, Pinkfong Baby Shark has been expanding its presence across the globe. Pinkfong introduced the preschool series “Baby Shark’s Big Show!” with Nickelodeon and announced that its movies and season 2 are in development.
On the other hand, BLACKPINK is the first Korean YouTube channel which received the YouTube Custom Play Button by surpassing 50 million subscribers in October 2020. It now has over 63.6 million subscribers.
BTS’ “BANGTANTV” has more than 55.8 million subscribers on YouTube. Recently, their music video “MIC Drop (Steve Aoki Remix)” reached one billion views on YouTube.