More customers rely on eCommerce platforms for their daily needs. RUSH, Globe’s 917Ventures loyalty and e-commerce solutions provider, understands the importance of logistics in the success of a brand’s digital store. It has partnered with GrabExpress, one of the country’s leading on-demand logistics platforms, to make it faster and easier for merchant partners to fulfill orders and ensure customer satisfaction.
RUSH’s eStore enables merchant partners to do more than just selling and engaging customers. It also looks for proactive solutions to improve operational processes, including logistics.
This partnership means that GrabExpress is now integrated in the RUSH eStore platform so businesses can easily book a delivery-partner, meet orders, and even do cash on delivery (COD) which is still the most preferred mode of payment in the Philippines.
“At RUSH, we understand how the last mile delivery experience can highly affect one’s repeat purchase behavior. Logistics is not just a nice-to-have, but a must for businesses going digital. Our partnership with Grab is a testament to our commitment of ensuring that our merchant partners meet their on-demand orders and keep their customers happy,” said Paolo Castaneda, RUSH Chief Operating Officer.
Last-mile logistics or delivery refers to the final step of the delivery process from a distribution facility to the end customer. Efficient last-mile deliveries allow merchant partners to get products to consumers in a more cost-effective manner. While having in-house logistics seems ideal, it can be difficult to scale with large volumes of orders. For businesses, tapping third-party logistics would be the most reasonable expense to handle deliveries.
One of the more popular features of the RUSH eStore is that it gives the ability to merchant partners to expand or reduce their kilometer radius coverage with just one click. This allows businesses to reach more customers and gauge their distance, giving merchants control over coverage and delivery pricing. The partnership amplifies this important feature since Grab has the widest reach in Metro Manila and key cities all over the country.
“RUSH remains steadfast in helping businesses enter the eCommerce field easily by providing the best-in-class technology and impactful synergies, at a fair price point against the market. With Grab on the RUSH eStore, we are making it seamless for our merchant partners to manage last-mile delivery,” RUSH CEO Stephanie Kubota said.
For its part, Grab is very excited to have many Filipinos unlock the range of benefits that its partnership with RUSH has to offer as this partnership ladders up to Grab’s broader commitment of livelihood opportunities for businesses and delivery-partners, while offering everyday value and convenience to many consumers.
“With the pandemic further accelerating many businesses to digitalize and unlock the many unique benefits of leveraging on-demand delivery platforms, GrabExpress continues to be a reliable partner to many businesses, and we share their goals of not only helping them grow their businesses, but leveraging our platform to help them better reach and serve their consumers. Our partnership with RUSH is a clear expression of our long-term commitment to supporting the growth of many businesses, while providing meaningful livelihood opportunities to many delivery-partners. We are grateful for the trust and the opportunity to work alongside RUSH in this meaningful endeavor and we look forward to continuously supporting many Filipinos towards the recovery of our community and our economy,” said Head of GrabExpress Philippines Jacqueline Maye Lim.
Currently, RUSH serves some of the country’s biggest brands, including Globe, Unilever, The Bistro Group, and Generika. It also enables small and medium enterprises (SMEs) to grow their presence in the digital space by providing customized and easy-to-use programs. Its white-label apps and services are utilized by over 100 companies with 27 million registered users.