Ford PH registers strong sales in first half

Published July 24, 2021, 10:00 AM

by Bernie Cahiles-Magkilat

Ford Philippines ended the first half of the year with a strong retail performance, with sales growing by 84 percent from last year to 9,855 vehicles led by the Ford Ranger and Ford Territory. 

In a statement, Ford Philippines attributed the robust growth to the Ford Ranger, its top-selling models with sales rising 13 percent from a year ago to 4,515 units. The 4×4 pickup segment remained Ford’s sweet spot, with sales reaching 2,588 units, or a 28 percent increase from last year’s sales. The Ranger Raptor continues to drive overall 4×4 sales for the automotive brand. 

The Ford Territory also delivered robust sales in the first half of 2021 and retained its leadership in the small SUV segment. Sales reached 3,323 units, cornering a 56 percent market share in the segment. The Ford Territory also recently reached its 5,000th customer milestone after selling 5,248 units from August 2020 to June 2021, on the back of a growing demand among customers looking for a practical, stylish, and feature-packed SUV.

 “The Ranger and Territory’s strong sales in the first half of the year is a testament to its sustained popularity in the market, and we thank our customers for their continued trust and preference towards our pickups and SUVs,” said Michael Breen, managing director, Ford Philippines. 

Ford expanded its 4×4 pickup offerings with the launches of the Ranger FX4 MAX in March and the Ranger Wildtrak 4×4 with power roller shutter in June. The FX4 MAX offers greater off-road capability with FOXTM shocks off-road suspension and 17-inch alloy wheels with BFGoodrich™ all-terrain tires. The iconic F-O-R-D grille, tubular sports bar, leather seats with carbon accents and Miko suede inserts, and all-weather floor mats give the FX4 MAX a tough look outside and premium feel inside. 

Sustaining momentum into the second half of year and further boosting its 4×4 pickup portfolio, Ford unveiled the limited-edition Ranger Raptor X, arriving in Ford dealerships starting July 28.  “As we aim to sustain our strong performance in the second half of the year, we remain committed to creating and bringing products and services attuned to the needs and lifestyles of our customers,” added Breen.