FitFlop to relaunch in the Philippines

Published July 23, 2021, 5:01 PM

by John Legaspi

The footwear brand taps MAP Active to reignite presence in the country

After its closure announcement last June, it looks like FitFlop is coming back to the Philippines with something new to offer. The wellness footwear company announced on July 22, 2021 that it has appointed MAP Active Philippines, Inc. as its new distributor in the country, which will take the reins from FitFlop’s previous Philippine distributor, Primer Group, as the brand relaunches into the local market in October 2021.
Photos from FitFlop
“We are thrilled to announce this new partnership with MAP Active to reinvigorate the FitFlop brand in the Philippines,” said Margaret Ma, general manager of FitFlop APAC. “Their long-standing expertise and knowledge of the local market combined with our innovative footwear designs will allow us to reach new heights as we continue to serve our loyal Filipino clientele. The Philippines remains an important market for FitFlop and we are absolutely committed to our customers in this region.”
New stores, both physical and online stores, are planned out for the relaunch of the brand this year. Expect to see nine of its physical stores in SM Pampanga, SM Cabanatuan, SM Bacolod, SM Megamall, SM North Edsa, Ayala Centrio, Ayala Abreeza, Trinoma, and Robinsons Place to reopen soon.
Known as a subsidiary of PT MAP Indonesia, one of the leading lifestyle retailers in Southeast Asia, MAP Active has managed some iconic brands 2,300 retail stores including brands such as Starbucks, Zara, Apple, Marks & Spencer, SOGO, SEIBU, Oshkosh B’Gosh, Reebok, among many others.
“We are incredibly excited to add FitFlop to our portfolio of global brands as their distributor in the Philippines,” said Dirk Boerma, country manager at MAP Active Philippines. “With its comfort and style, it’s easy to see why FlipFlop continues to be a local favorite. There is no doubt that we can further elevate their local presence with our team’s creativity and market expertise.”