Grab partners with cloud kitchen

Published July 4, 2021, 6:00 AM

by Emmie V. Abadilla

Superapp Grab Philippines partnered with cloud-kitchen operator Kraver’s Canteen to set-up more GrabKitchen facilities, helping restaurants and brands reach new consumers and maximize operations while lowering overhead expenses.

GrabKitchens allow brands and restaurants to open up delivery-only kitchen facilities within a central facility, with shared manpower.

This allows brands to fulfill orders without having to spend capital on setting up physical store fronts and paying wait staff, enabling restaurant owners to focus on developing new menu items for consumers.

What sets GrabKitchen apart is that consumers can easily mix and match their orders across different brands and restaurants located within the same GrabKitchen site and have them delivered while paying a single delivery fee.

Through the partnership, Grab Philippines and Kraver’s Canteen will collaborate to manage key areas of the venture.

Grab leads all the digital and customer-facing aspects of the partnership, using historical data to identify opportunities in each market, and using the Grab superapp to drive marketing.

Kraver’s will manage the physical and kitchen-facing aspects.

The recently launched GrabKitchen branch in Paranaque was the first facility built through this partnership.

“Partnering with Grab was a no-brainer for us — our interests are very much aligned and the opportunities for synergy are clear for everyone to see,” says Kraver’s Canteen Co-Founder Victor Lim.

“We are confident that this partnership will continue to create win-win value for both Grab and Kraver’s, merchants and customers alike. We are excited to bring even more brands to Grab in the south,” he added.

“We believe that cloud kitchens help brands and restaurants better reach and serve their consumers, while easing the financial pain points of setting up and running physical store fronts,” according to GrabKitchen Philippines Project Lead Josephine Kamiyama.

“The strategic alliance between Grab Philippines and Kraver’s Canteen is timely. The new normal encourages consumers to look for more convenient ways of ordering food they like. The mix and match feature of GrabKitchen allows consumers to enjoy food from different brands, at the same time,” she elaborated.

Grab is exploring opportunities to build additional GrabKitchen facilities to invite more merchants in the future, Kamiya confirmed.

Today, the Grab app has been downloaded onto over 214 million mobile devices, giving users access to millions of drivers, merchants, and agents.

Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 397 cities in eight countries.