Belgian singer Angèle is the face that introduces Chanel’s 2021 eye makeup collection. She composed as well the music that accompanies the introductory campaign, in which we can hear her voice.
Since the success of her debut single “La Loi de Murphy” in 2017, Angèle has quickly become an international pop sensation. Released in 2018, her first album, Brol, was the bestselling album in France in 2019. In 2020, her single “Fever” with British star Dua Lipa brought her global recognition.
An activist as well as an artist, Angèle uses her music platform and notoriety to promote causes that are important to her. Her single “Balance ton Quoi,” which criticizes everyday sexism, has become a feminist anthem. Recently, she became a sponsor of the KickCancer Foundation and also spoke out in support of the fight against climate change.
In addition to her singing career, Angèle will soon make her big screen debut alongside Marion Cotillard and Adam Driver in the musical film Annette, which is set for release later this year.
The singer-songwriter, instrumentalist, and producer has been a Chanel ambassador since 2019, a relationship that first began when she climbed the stairs at the opening ceremony of the Cannes Film Festival wearing a piece from Chanel Haute Couture. Angèle has already been chosen as the face of two other advertising campaigns: the spring-summer 2020 eyewear collection and the Chanel Coco Beach 2021 ready-to-wear line. She also attended the fall-winter 2021/22 ready-to-wear show as an ambassador.
With Angèle as the face with which to launch the new eye collection, Chanel encourages self-expression by way of ultra-resistant, long-wearing products.
Highlighting our eyes is a way of asserting our personality. Makeup must be adaptable to our moods and desires, and accommodate our emotions without fail.
And when it came down, I was looking in your eyes—‘Fever,’ Angèle + Dua Lipa
Suddenly, suddenly, suddenly I can feel it inside
That observation inspired Chanel to create this new collection of waterproof products that allow women to go about their lives without worrying about whether their makeup can keep up.
Express and emphasize your style with a single swipe of the Stylo Yeux Waterproof. With seven new shades, this cult favorite from the House of Chanel is now available in a total of 14 shades so that women can wear whatever color they desire, choosing from among timeless hues that are universally flattering on every eye.
A woman’s best friend, the Stylo Yeux Waterproof is resistant to humidity, water, and sebum, and doesn’t run or smudge. This versatile product can be used in a multitude of ways, leaving the choice to each woman who wears it. Apply it along the upper lash line for a natural look, wear it as a kohl, or extend it in a gradually thickening line toward the outer corner of the eye for a more sophisticated style.
The new eye campaign is also marked by the launch of two new Les 4 Ombres eyeshadow color harmonies. These two new companions, and all their shades, make for even more accentuated eyes.
Availabe at Chanel counters at Rustan’s starting July 15, 2021. Shop online at www.rustans.com.