FitFlop Philippines shuts down operations for both online and offline stores

Published June 30, 2021, 3:58 PM

by John Legaspi

Here’s where you can shop its pieces before it closes today

Photo from FitFlop website

Since 2007, footwear brand FitFlop Philippines has been dedicated to helping Filipinos bring their best foot forward with shoes, sandals, and more that have the perfect combination of biomechanics, comfort, and, of course, fashion. Sadly that mission comes to an end as it shuts down its operation.

“Today, June 30, [2021], is the last day of operations for all FitFlop stores, both online and offline,” the brand posted. “We’d like to thank you for your support, and hope you continue to enjoy our products.”

An international brand brought to the country by Primer Group of Companies, FitFlop is first known for its ergonomically-engineered Microwobbleboard and Biomimetix midsoles, which helped the brand to “create fun, energizing, beautiful shoes for all occasions.”

“We bring it (comfort) to every style, designing shoes to create the most even distribution of body weight possible,” the brand says on its website. “Each of our midsoles achieves this in a different way to complement the silhouette. We wouldn’t use the same technology with a sneaker and a ballerina, for example. But both will keep your feet feeling as happy at the end of the day as they do at the beginning.”

This month, the brand put all of its styles on sale at P1,999 and below until the end of June. Check out where you can shop a pair for the last time here.