Celebrities and influencers rev it up with Phoenix Pulse’s weekly showdown

Published June 11, 2021, 5:11 PM

by Inigo Roces

Phoenix Petroleum and Tuason Racing continue to seek out new talents on and off track with the Phoenix Pulse’s Young Driver’s Program-Celebrity Showdown happening this June and July.

Being a homegrown brand and a successful Filipino story, Phoenix is, once again, on the lookout for Filipino talents with the same fiery spirit with this latest project.

With e-sports gaining considerable popularity in the Philippines, Phoenix, as a young, aggressive and growing brand, hopes to produce winners through this program, whether it’s on-track or online, who will represent the country and bring pride to the Filipinos.

“Phoenix has always been a dynamic Filipino brand eager to empower local talents. As a homegrown business that has become a formidable multi-industry brand, we want to harness our platform and invest resources to replicate in others the same growth that we have achieved,” said Celina Matias, Vice President for Integrated Marketing and Strategies. “We’ve been a fervent supporter of the Philippine racing industry, and not even the pandemic has been able to stop us from sustaining this cause. This year is no different as we adapt this project to current realities, while also making it more exciting than before,” she added.

Now on its third year, the Phoenix Pulse Young Driver’s Program aims to search for the new Phoenix Pulse e-sports driver who will represent the Phoenix Pulse Racing Team during the Formula V1 Virtual Cup later this year. The team will also feature a celebrity, to be determined by the Phoenix Pulse Young Driver’s Program-Celebrity Showdown, a web-based reality show that will show eight celebrities and influencers compete in different challenges. The winner, proving that stars can shine in the racing scene too, will be declared as Phoenix Pulse’s newest team recruit.

“The Phoenix Pulse Young Driver’s Program-Celebrity Showdown aims to highlight this new arena of racing in e-sports. We wanted to show through celebrities and influencers what it takes to be an e-sports racer. The skill, the discipline, and the determination needed to be successful,” said JP Tuason, Tuason Racing’s Chief Executive Officer.

The celebrity line-up consists of actor-heartthrob, Marco Gumabao; Miss World Philippines 2019, Michelle Dee; tween actor, Joshua Dionisio; hotshot influencer, Kim Baranda; actor and Hashtag member, Vitto Marquez; Tiktok star, Simon Javier; popular gamer-streamer, Cherizawa; and actress and TV host, Patricia Reyes.

The Phoenix Pulse Young Driver’s Program-Celebrity Showdown will be broadcast every Friday at 8 p.m. starting June 11, through different online platforms. The show promises pulse-racing action, drama, and more as they watch the celebrity racers compete in different online and on-track activities to prove that they deserve to be part of the Phoenix Pulse Racing Team.

Five episodes will be broadcast on Phoenix Petroleum’s Facebook page at facebook.com/phoenixph, via Instagram through @phoenixfuels, and on the Limitless app, a digital lifestyle rewards program which can be downloaded from the App Store, Google Play Store, and the Huawei App Gallery. It will also be shared on Tuason Racing’s social media accounts; facebook.com/tuazonracing and @tuasonracing on Instagram.

The Phoenix Pulse Young Driver’s Program – Celebrity Showdown is made possible  through Phoenix Petroleum, Limitless, Family Mart, Giti Philippines, in cooperation with Clark International Speedwway, and Apex Sim Racing, with special thanks to Peugeot Philippines and Tuason Racing.