Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat showed her support for Jollibee amid the controversy facing the homegrown fast food giant.
Puyat posted on her social media accounts her picture with the Jollibee mascot with the caption “Standing beside my bee!.”
“Jollibee has given its support to Philippine food tourism with our global Eats More Fun in the Philippines campaign. I am proud to support this enduring Filipino food icon,” the tourism chief wrote.
The DOT partnered with Jollibee during the launching of the “Eats More Fun in the Philippines” campaign in 2019 as part of efforts to further boost the country’s budding food tourism industry.
Jollibee is currently investigating the viral “fried towel” incident following the complaint of a customer who was given the supposed chicken meal by the fast food chain’s Bonifacio-Stop Over branch in Bonifacio Global City (BGC), Taguig.
The particular branch was shut down for three days beginning June 3 pending the probe.
“We are deeply concerned about this matter and have conducted a thorough investigation on the incident,” the company said in a recent statement.
Jollibee added that it is committed to “take the necessary steps to maintain the trust and loyalty” of its customers.