PHirst Park Homes set launch 4 projects in Luzon within the year

Published May 29, 2021, 1:00 PM

by James A. Loyola

PHirst Park Homes Inc. (PPHI), the first home buyer brand of Century Properties Group and Mitsubishi Corporation, is set to launch four projects in Luzon this year amid a resilient affordable housing market.

In a statement, PPHI said it will introduce two new communities in northern Luzon and two more in southern Luzon in the second half of 2021.

PHirst Park Homes General Trias will lead this roster of new PPHI developments, which will collectively have 6,968 units with a sales value of P14.31 billion. 

“Throughout 2020 we saw an uptick in sales from among local and OFW buyers who are looking for safe, secure and well-located homes for their families,” said PPHI Vice President for Customer Management Loren Sales.

She noted that, “The new normal has indeed shifted people’s spending priorities to essentials, such as livable homes in thriving communities that are situated in key growth centers.”

“These new PHirst Park Homes projects will give first time homebuyers more options north and south of Metro Manila as they embark on a new journey in their family life,” Sales added. 

These new communities will open their respective Show Villages featuring all model homes on offer: ranging from a 40-square meter expandable 2-bedroom (Calista and Calista Mid), a 54-square meter 3-bedroom (Unna), to an 80-square meter combined house and lot (Calista Pair).

Each community will have a Clubhouse with amenities, an outdoor fitness station, play equipment and outdoor cinema. 

PHirst Park Homes has captured the first homebuyer market in Central and South Luzon for its master planned communities bearing the 4Cs: Complete and well-provisioned homes with a perimeter fence and gate, Conceptive amenities that promote a healthy and holistic lifestyle, Connected living through WiFi zones and a shuttle service, and a Convenient and simplified selling and buying experience. 

The brand earlier launched 7 communities and 9,349 units in key growth areas of Luzon: Tanza, Cavite; Lipa and Nasugbu, Batangas; San Pablo and Calamba, Laguna; Pandi, Bulacan; and Magalang, Pampanga collectively worth Php 11.25 billion in sales value.

As of end December 2020, PHirst Park Homes completed 1,536 house and lot units in its Tanza and Lipa locations.

 
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