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Manila Bulletin devider devider realme hailed as among the top smartphones for Q1 2021

realme hailed as among the top smartphones for Q1 2021

Published May 26, 2021 08:05 am

realme is among the top smartphone vendors for Q1 2021. The rising tech brand first achieved this position back in Q3 2020, just two years after the brand's entry in the market in late 2018.


Data from several research firms underscore realme’s remarkable growth and market leadership during this quarter. Canalys reports a 23% unit share for the brand, driven by a 95% annual growth. In addition, realme also takes the no. 1 spot in a separate report by IDC, accounting for 21.3% of total market share. The report notes that this position is highlighted by the opening of new realme stores in the first quarter of 2021 further expanding the brand's channel reach in high growth potential areas outside of Manila.

realme is among the top smartphone vendors for Q1 2021. The rising tech brand first achieved this position back in Q3 2020, just two years after the brand's entry in the market in late 2018.


Despite the challenges brought by the COVID-19 pandemic, realme still showed the highest YoY (year on year) growth during the quarter at +142%, according to Counterpoint Research. The brand also leads in the e-commerce space, having the highest proportion in online sales at 34%.

Beating out every big player in the category and becoming the top choice for the young generation were made possible by realme’s customer-centric philosophy. Offering top-notch customer service from end-to-end, realme has consistently focused on catering to the needs of its customers right from the point of purchase to down to utilizing the product to its full capabilities.


The brand continues to expand its presence both offline and online to ensure availability and accessibility of its products and services wherever the customers are. To date, realme has over 550 concept stores, kiosks, and partner dealers nationwide that cater to product inquiries and sales, empowering customers with expert product knowledge before purchase. realme is also available through e-commerce platforms like Lazada and Shopee, which offer convenience and safety to customers especially during this pandemic.


16 service centers located in different parts of the country have also been activated to support after-sales services and other end-user needs, fulfilling their commitment of providing better customer service to every Filipino.


In line with its goal of actively listening to its customers, realme also launched the realme Community app. It serves as the brand’s official community forum where realme users can ask questions and receive guidance about realme devices, share their ideas and insights, and stay up to speed with all the latest news and events. Available for download on Google Play, the app serves as a platform by which the brand connects and engages with their customers, providing better support and guidance all throughout the journey.


Apart from these efforts in sales and marketing, realme continues to be a brand for and by the youth. It continuously pushes for product innovation geared towards championing the interests and passions of its young customers. This includes notable features and upgrades in its smartphones that are important and relevant for content creation, gaming, and other relevant youth passion points.

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