This watch represents everything the international DJ stands for
Steve Aoki, famous DJ and music producer, has partnered with luxury label Bulgari to redefine what a luxury sports watch can be. The design of the wristwatch is comparable to what you may see on the artist's sets during events with neon lights blazing through the club as the watch dial comes alive and glowing at night.
The Bulgari Aluminium Steve Aoki limited-edition watch sports a 40 mm aluminium and titanium case, Superluminova coating which makes the timepiece glow in the night, black rubber bezel with “Bvlgari Bvlgari” engraving, and white dial with special Steve Aoki logo. The titanium caseback features another of Steve Aoki’s logo while coated in black DLC (diamond-like carbon).
In a video produced by Steve Aoki and Bulgari, the DJ expresses how time is significant for him and explains why this collaboration excited him. “Time is all that we have left in the world. More valuable than money, than physical objects," he shares. "The look is incredibly important when you wear a watch. I wear different watches that have different feelings, different personality, different attitudes so it’s really exciting to design this watch with Bulgari."