Jollibee opens first store in Maryland

Published May 13, 2021, 3:05 PM

by James A. Loyola

The Jollibee Group has recently opened its first Jollibee restaurant in the US state of Maryland as part of its continued expansion efforts in North America, the 12th state where the brand is present.

In a statement, Jollibee said Westfield Wheaton marks the brand’s first location in the state of Maryland and its 49th store in the U.S.

Since the start of 2021, Jollibee has opened five new locations, putting the brand on track to achieve its goal of opening 300 store locations throughout North America by 2024.

Jollibee said consumers can look forward to more locations popping up in major cities throughout the year, including Los Angeles, Chicago, and New York City. 

Located in the Westfield Wheaton Mall, the lates Jollibee restaurant is 30 minutes away from Washington D.C., the capital of the U.S., and home to the White House, the Capitol Building, and other historical monuments.

The opening allows the brand to attract “Gen Pop” customers who are unfamiliar with the brand but seek out new food experiences, as well as tourists who come to the area for its iconic landmarks.

“We are happy to welcome our fans who have patiently waited for Jollibee’s arrival in the D.C., Maryland, and Virginia area, as well as introduce the brand to curious new customers,” said Maribeth Dela Cruz, President of Jollibee Group North America, Philippine Brands.

She added that, “We are proud to serve flavorful food options and look forward to sharing our exciting menu with the Greater D.C.local community.” 

Jollibee said its fans, foodies, as well as first-timers, flocked to Maryland to have a taste of its comfort foods. 

It noted that, before the pandemic, Jollibee store openings have generated tremendous excitement amongst fans from all over the world who gather to celebrate their passion for Jollibee. 

As part of the brand’s safety measures and in compliance with COVID-19 guidelines, brand fans and curious first-time consumers are prohibited from crowding into stores but can still take home items from the menu through the “call & pick-up” order process.