Brave Girls, BLACKPINK, Oh My Girl, TWICE top K-pop girl group brand rankings for May

Published May 9, 2021, 11:33 AM

by Jonathan Hicap

(Clockwise from top left) Brave Girls, BLACKPINK, Oh My Girl, TWICE, STAYC and Red Velvet (Twitter, Instagram, Facebook) 

Brave Girls, BLACKPINK, Oh My Girl, TWICE and STAYC grabbed the first five spots in the latest K-pop girl group brand reputation rankings for May. 

The Korea Corporate Research Institute released the results on May 9 based on consumer participation, media coverage, communication and community indices. 

It analyzed 30.59 million pieces of big data from April 9 to May 9, a decrease of 21.46 percent from 38.95 million in April. 

The brand reputation index is created after finding that consumers’ online habits have a great influence on brand consumption. The brand reputation index can measure positive and negative evaluation of girls groups, media interest and consumers’ interest and traffic. 

Four-member trending group Brave Girls, which found success this year with their four-year-old song “Rollin,’” placed first for the second straight month on the brand reputation index. They scored 3.71 million, a decrease by 30.98 percent from 5.36 million in April. 

BLACKPINK, also a four-member girl group, grabbed second place again, scoring 3.52 million, down by 23.15 percent from 4.58 million last month. 

Oh My Girl rose to third from fourth place last month with a score of 1.92 million, a decrease of 7.65 percent from 2.07 million last month. 

TWICE jumped to fourth place from fifth in April with a score of 1.88 million, falling 7.23 percent from 2.02 million. 

STAYC rose to fifth from 19th place with a score of 1.65 million, an increase of 216.07 percent from 524,655 in April. 

The top 30 K-pop girl groups based on the brand reputation index rankings for May are: 

1. Brave Girls – 3,711.562

2. BLACKPINK – 3,521,993

3. Oh My Girl – 1,920,338

4. TWICE – 1,882,766

5. STAYC – 1,658,272

6. Red Velvet – 1,458,062

7. ITZY – 1,351,900

8. GFriend – 1,217,981

9. MAMAMOO – 1,184,305

10. WJSN – 1,182,108

11. Hot Issue – 1,145,730

12. Lovelyz – 917,043

13. Apink – 911,342

14. Girls’ Generation – 910,941

15. (G)1-DLE – 801,017

16. Weekly – 629,575

17. Loona – 495,858

18. Aespa – 470,102

19. Dreamcatcher – 390,275

20. Cignature – 346,846

21. Fromis_9 – 332,894

22. DIA – 299,375

23. EXID – 275,566

24. Lunarsolar – 275,396

25. Laboum – 268,643

26. Elris – 257,929

27. Weki Meki – 236,676

28. Rocket Punch – 220,937

29. Woo!ah! – 219,639

30. Momoland – 205,594

 
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