Brave Girls, BLACKPINK, Oh My Girl, TWICE and STAYC grabbed the first five spots in the latest K-pop girl group brand reputation rankings for May.
The Korea Corporate Research Institute released the results on May 9 based on consumer participation, media coverage, communication and community indices.
It analyzed 30.59 million pieces of big data from April 9 to May 9, a decrease of 21.46 percent from 38.95 million in April.
The brand reputation index is created after finding that consumers’ online habits have a great influence on brand consumption. The brand reputation index can measure positive and negative evaluation of girls groups, media interest and consumers’ interest and traffic.
Four-member trending group Brave Girls, which found success this year with their four-year-old song “Rollin,’” placed first for the second straight month on the brand reputation index. They scored 3.71 million, a decrease by 30.98 percent from 5.36 million in April.
BLACKPINK, also a four-member girl group, grabbed second place again, scoring 3.52 million, down by 23.15 percent from 4.58 million last month.
Oh My Girl rose to third from fourth place last month with a score of 1.92 million, a decrease of 7.65 percent from 2.07 million last month.
TWICE jumped to fourth place from fifth in April with a score of 1.88 million, falling 7.23 percent from 2.02 million.
STAYC rose to fifth from 19th place with a score of 1.65 million, an increase of 216.07 percent from 524,655 in April.
The top 30 K-pop girl groups based on the brand reputation index rankings for May are:
1. Brave Girls - 3,711.562
2. BLACKPINK - 3,521,993
3. Oh My Girl - 1,920,338
4. TWICE - 1,882,766
5. STAYC - 1,658,272
6. Red Velvet - 1,458,062
7. ITZY - 1,351,900
8. GFriend - 1,217,981
9. MAMAMOO - 1,184,305
10. WJSN - 1,182,108
11. Hot Issue - 1,145,730
12. Lovelyz - 917,043
13. Apink - 911,342
14. Girls' Generation - 910,941
15. (G)1-DLE - 801,017
16. Weekly - 629,575
17. Loona - 495,858
18. Aespa - 470,102
19. Dreamcatcher - 390,275
20. Cignature - 346,846
21. Fromis_9 - 332,894
22. DIA - 299,375
23. EXID - 275,566
24. Lunarsolar - 275,396
25. Laboum - 268,643
26. Elris - 257,929
27. Weki Meki - 236,676
28. Rocket Punch - 220,937
29. Woo!ah! - 219,639
30. Momoland - 205,594