JFC to open branch in London’s West End

Published May 7, 2021, 6:00 AM

by James A. Loyola

Jollibee Food Corporation announced that it is set to open on May 20 the Jollibee flagship store in Europe at the historic London West End, the U.K. capital’s main commercial and entertainment center and one of the world’s most prime locations.

“Bringing Jollibee to London’s West End is part of our continued commitment to expand in Europe and bring our delicious crispy Chickenjoy to more people around the world,” said Jollibee Group CEO Ernesto Tanmantiong. 

He said that, “Globally, Jollibee Group plans to open 450 restaurants across its brands this year with the long- term goal of being one of the world’s top five restaurant operators.”

“We know customers are excited to try new restaurants and visitors will return to key tourist destinations like central London, helping to fuel the capital’s restaurant industry,” Tanmantiong added. 

The opening comes as Jollibee continues its crossover to the mainstream British market, which comprises 75% of its customers in its latest U.K. stores.

So far, the company has sold over three million pieces of chicken to the British people and this figure is set to rise to 15 million by the end of 2022. By 2025, Jollibee intends to have 50 stores across Europe, including its first restaurant in Spain. 

“Opening in central London in such an iconic location is a huge step forward for Jollibee. Behind the scenes, we have been perfecting our new menu items as well as planning our brand-new restaurant design said, Jollibee Europe, Middle East, Asia, and Australia President Dennis Flores.

He said “The store in Leicester Square is designed to provide impeccable customer service. We want to provide the best experience for our customers, from ensuring each menu item is of the highest quality down to the comfortable seating.”

“Jollibee remains on track for our continued growth across the U.K. and Europe,” said Adam Parkinson, Business Head of Jollibee Europe.

He noted that, “The London community is keen to return to socializing with friends and sharing great food. Our London West End restaurant will be a fantastic place for our customers to spend time, try out our delicious menu, and just relax—something I think the U.K. is craving right now.”