Forbes Korea reveals 2021 Korea Power Celebrity 40 list

Published April 30, 2021, 8:03 PM

by Jonathan Hicap

(Clockwise from top left) BTS, BLACKPINK, TWICE, IU, Park Seo-joon, Lee Min-ho, Cha Eun-woo, Hyun Bin, Son Ye-jin, Kim Seon-ho and Kim Soo-hyun (Instagram, YG Entertainment) 

Forbes Korea magazine revealed its 2021 Korea Power Celebrity 40 list of the most influential people in South Korea based on media exposure, broadcast appearance, income and social media (known as SNS or social networking service in Korea).

The top 10 are BTS, BLACKPINK, professional baseball player Ryu Hyun-jin, football player Son Heung-min, trot singer Lim Young-woong, professional baseball player Kwang-hyun Kim, entertainer and “nation’s MC” Yoo Jae-suk, trot singer Young Tak, trot singer Jung Dong-won and trot singer Jang Yoon-jeong.

BTS ranked first for the second straight year with a total score of 550.9, up from 373.6 last year. They ranked first in income and placed second in media exposure and social media. They were also first in 2018.

BLACKPINK rose to second this year from third last year with a score of 320.7. They placed first in social media, second in income and seventh in media exposure. They ranked first in 2019.

Ryu Hyun-jin grabbed third place 183.2, dropping from second last year. He ranked third in income.

Son Heung-min placed fourth with a score of 172.1, maintaining his ranking. He ranked first in media exposure.

Lim Young-woong ranked fifth with a score of 69.2 and this is the first time that he entered the list. He ranked first in broadcast appearance.

Forbes Korea noted that because of the trot craze in Korea last year, 10 trot singers entered this the 2021 Korea Power Celebrity 40.

Among actors, the new entries this year are “Itaewon Class” star Park Seo-joon (No. 14), “The Penthouse” actress Kim So-yeon (No. 24) and “Start-Up” star Kim Seon-ho (No. 31).

Here is the 2021 Korea Power Celebrity 40 list:

Ranking / Name / Field / Total Score / 2020 Ranking (Increase or Decrease)

  1. BTS (Singer) – 550.9 / 1 (0)
  2. BLACKPINK (Singer) – 320.7 / 3 (+1)
  3. Ryu Hyun-jin (Sports) – 183.2 / 2 (-1)
  4. Son Heung-min (Sports) – 172.1 / 4 (0)
  5. Lim Young-woong (Trot Singer) – 69.2 / New
  6. Kim Kwang-hyun (Sports) – 54.9 / New
  7. Yoo Jae-suk (entertainer) – 53.3 / 14 (+7)
  8. Young Tak (Trot Singer) – 50.2 / New
  9. Jung Dong-won (Trot Singer) – 50 / New
  10. Jang Yoon-jeong (Trot Singer) – 49.3 / 15 (+5)
  11. Lee Chanwon (Trot Singer) – 49.1 / New
  12. TWICE (Singer) – 40.4 / 9 (-3)
  13. IU (Singer) – 40.1 / 19 (+6)
  14. Park Seo-joon (Actor) – 38.2 / New
  15. Jang Minho (Trot Singer) – 36.9 / New
  16. Lee Min-ho (Actor) – 34 / New
  17. ASTRO’s Cha Eun-woo (Singer) 33.5 / New
  18. Baek Jong-won (TV personality) – 32.4 / 16 (-2)
  19. Na Tae-joo (Singer) – 30.6 / New
  20. Kim Soo-hyun (Actor) – 30 / New
  21. Hyun Bin (Actor) – 29.5 / 29 (+7)
  22. Kim Hojoong Kim (Trot Singer) – 29.3 / New
  23. Bae Suzy (Actress) – 28.8 / New
  24. Kim So-yeon (Actress) – 28.7 / New
  25. Ju Ji-hoon (Actor) 27.2
  26. Kim Soo-chan (Trot Singer) – 27.1 / New
  27. Son Ye-jin (Actress) – 26.5 / 24 (-3)

28 Park Jin-young (Singer) – 26.1 / New

  1. Sung Si-kyung (Singer) – 25.3 / New
  2. Lee Seunggi (Actor) – 25.2 / 21 (-9)
  3. Kim Seon-ho (Actor) – 25 / New
  4. Park Se-ri (Broadcaster) – 23.9 / New
  5. Lee Hyo-ri (Singer) – 23.7 / New
  6. Kim Hee-ae (Actress) – 23.6 / New
  7. Kim Yeon-koung (Sports) – 23.5 / New
  8. Rain (Singer) – 23.1 / New
  9. Jo Jung-suk (Actor) – 22.3 / New
  10. Na Hoon-a (Trot Singer) – 21.4 / New
  11. Han So-hee (Actress) – 20.8 / New
  12. Park Shin-hye (Actress) – 20.0 / New
 
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