Luxury brand Louis Vuitton has revealed that K-pop superstars BTS are its new House Ambassadors.
“BTS for Louis Vuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts.bighitofficial are recognized for their uplifting messages that impart a positive influence,” the world famous brand announced on Instagram.
It added, “Louis Vuitton is pleased to welcome members RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook.”
As a result, “Louis Vuitton” became the No. 1 trending topic on Twitter as BTS ARMYs celebrated the announcement.
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” said Virgil Abloh, Louis Vuitton’s Men’s Artistic Director, according to Hypebeast.
BTS said, “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us.”
In the last few days, at least two companies announced partnerships with BTS.
McDonald’s announced that it has partnered with the Grammy nominated group to introduce the “BTS Meal” that will be available starting on May 26 in the US and coming to the Philippines on June 18.
Philippine telecom company Smart also unveiled its latest ad campaign with BTS on April 22.