AMADEO, Cavite - The local government unit (LGU) launched the Amadeo Coffee Culture and Heritage Mural Project on Crisostomo M. de los Reyes Avenue on Friday (April 23) ahead of the 111th town fiesta on Sunday (April 25).
Amadeo is Cavite's largest coffee producer with 4,790 hectares of land dedicated to coffee production.
The mural was painted on a 238-square meter wall by Ang Gerilya, a group of street artists known for their culturally inspired murals and artworks.
The project aims to celebrate the town's colorful coffee heritage and boost tourism once the community quarantine protocols become less restrictive.
In his speech during the virtual unveiling of the mural on Facebook, Mayor Redel John B. Dionisio recalled how he himself had experienced picking and drying coffee beans as a child in Amadeo.
"This will promote the identity and image of Amadeo as a beautiful coffee town," Dionisio said. "This public art would be an attraction not only for tourists but also for residents. This will relieve our hopes of getting up from the crisis brought by the pandemic."
Dionisio also revealed that the LGU didn't spend a cent on the project, as many residents and local businesses chipped in to shoulder the expenses.
The Amadeo Municipal Tourism Office worked on the project in collaboration with major sponsors National Commission for Culture and the Arts, Davies Paint Philippines Inc., Renson and Joshua Construction Supply, and Bebe's Resort.