SAS Appoints New Managing Director for the Philippines

Published April 19, 2021, 2:26 PM

by Robert "Bob" Reyes

SAS has announced the appointment of Maria Aileen Rodriguez as its new Managing Director for the Philippines.

Rodriguez will lead the SAS Philippine team to expand their market presence in the country, as well as to drive channel partnership development and enhance customer satisfaction. This includes empowering Philippine organizations and businesses to leverage digital strategies and derives actionable insights through SAS advanced analytics technologies including machine learning and AI.

Maria Aileen Rodriguez, managing director, SAS Philippines

“During my career, I have seen many organizations across the Southeast Asia region prosper from undertaking their digital transformation journey. In the Philippines, our pandemic-driven lock-down has exposed many businesses to the digital economy, accelerating digital transformation. There are many opportunities for SAS to help Philippine companies through advanced analytics and empower them with insights for timely business decisions. I look forward to helping more customers transform their businesses with SAS,” according to Rodriguez.

The new SAS Managing Director has under her belt more than 20 years of experience in leading some of the biggest global technology companies at both the regional and country level. Before her appointment at SAS, she was the Country General Manager for NTT Philippines and the ASEAN Executive, Software Channels at IBM Philippines. Before that she served as Country Manager for IBM’s Software Group in Manila as well as the Country Manager for Financial Services Sector for the Philippines and Vietnam at IBM. She graduated from the Ateneo de Manila University with a degree of Bachelor of Science in Management Engineering.

“Aileen’s deep experience in the technology industry in the Philippines and across the region gives her a depth of insight that will position her to bring the SAS business in the country to the next level, and effectively address the challenges our customers are facing today,” said SAS Vice-President for ASEAN Remco den Heijer, to whom Rodriguez will be reporting to directly.

SAS has established its presence in the Philippines for close to 30 years, with a current staff strength of more than 90 employees and growing. The SAS Philippines office was recently certified by Great Place to Work as a great workplace for 2020.