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Manila Bulletin devider devider Create and manage your new online store quickly and affordably

Create and manage your new online store quickly and affordably

Published Apr 15, 2021 09:51 am

GoDaddy Inc., the company empowering everyday entrepreneurs worldwide, announces the introduction of the GoDaddy E-Store, making it easier for micro, small, and medium enterprise (MSME) owners to create and manage an online store quickly and affordably with no coding experience required.

GoDaddy E-store helps small businesses continue to drive growth and stay connected with customers online, as the effects of the global pandemic continues. Having a strong digital presence is key to reaching audiences, as more Filipinos rely on e-commerce and other online platforms amid the extended quarantine, to buy and sell products and services.

“GoDaddy’s E-Store was developed in response to the growing need of small business owners to set up a digital storefront and cater to their customers’ online purchases. Using the E-store, they can easily build a professional-looking website equipped with a virtual store that has inventory management tools, and easily integrates with social and messaging apps, helping to strengthen their digital capability and presence needed to adapt to the changed business landscape,” said Tina Shieh, GoDaddy’s Marketing Director for APAC.

GoDaddy E-Store allows business owners to establish a credible online footprint as well as facilitate a streamlined shopping experience for site visitors through these four features:

Graphical user interface, website Description automatically generated

  1. Flexible online store layout, payment, and shipping options

GoDaddy provides fully customizable templates that suit a variety of business sectors, from products to services, and look creative and professional. Customers can easily select their preferred payment options by securely accepting methods such as major credit cards and PayPal. Businesses can reach beyond borders and access new markets with a multilingual website-feature through a manual and automatic translator.

Shipping options can be pre-set depending on the business’ preference on order price, number of items, weight, or location which can automatically calculate shipping fees, free shipping, flat, or custom rates.

  1. Efficient and automated inventory management

With the GoDaddy E-Store, small business owners get real-time tracking with inventory management tools that monitor purchases across different sales touchpoints. It also houses an Online Product Catalog, where up to 2,500 products can be displayed on a sleek, online store layout that capture the attention of visitors and drive them to click add-to-cart.

  1. Built-in optimized marketing tools and messaging and social media integration

Having a strong online presence means being seen across different channels. GoDaddy E-store is built with tools such as Search Engine Optimization (SEO), that help optimize site ranking on Google. With many Filipinos on social media, the E-store easily integrates Facebook and Instagram to create a cohesive brand experience. Business owners can easily post content from their website that will be reflected on their social channels too.

Creating an even more interactive experience is the easy integration of messaging apps, such as WhatsApp and Facebook Messenger. Customers can initiate a conversation through a pop-up box from a website that can easily be answered by the business owner from a chat app.

  1. Vital website security

GoDaddy E-Store plans include a Secure Socket Layer (SSL) Certificate that effectively protects the transmission of personal information data, like passwords and credit card numbers, from the website to the server and helps to safeguard the data from potential hacker attacks.

“With the launch of GoDaddy E-Store, we aim to help support the Filipino business recovery and continuity into the future. Embracing e-commerce to sell products and services with these online features, can be helpful for MSMEs as they work to grow their operations in an ever-shifting landscape,” added Shieh.

Currently, GoDaddy E-store is available for a 30-day free trial. After which, plans currently start at a low monthly rate of P759 for the Starter pack, and the Premium Pack for P1,299 a month.

For more information about how you can build your own E-store, log on to: https://www.godaddy.com/en-ph/websites/e-store

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