Kim Chiu stars in H&M’s latest summer campaign

Published March 9, 2021, 4:04 PM

by John Legaspi

The actress also opens up about her past body insecurity

Kim Chiu

Kim Chiu is the latest addition to H&M’s growing family of Filipino ambassadors. The 30-year-old actress made it official on social media by releasing snippets of the retail giant’s summer campaign.

“I still can’t believe it! Everything now is surreal,” the actress posts. “I am very happy and excited about a partnership out of love for fashion and desire to be able to empower Filipinas, and who else to better collaborate with this than H&M.”

Shot in Zambales, Kim models the Swedish brand’s latest tropical collection. She is seen frolicking under the golden hours of the sun wearing swimwear in varying styles, from a ’50s silhouette in bold botanical prints to easy frocks and the flattering one-piece suit. 


Just like other women, getting to love her body has been a process for Kim. But through the campaign, she hopes to shed light on body positivity and that women of every shape are beautiful.

“Honestly, I’m quite hesitant at first to take on something out of my comfort zone,” Kim says in a caption. “I have always been insecure about my body since I was always teased to be skinny. Thankfully, as I grew older, I’ve slowly come to accept and love my body. And who else to better collaborate with [for] this milestone of mine on self-love and body positivity than H&M.” 

Check out some of the Tropical Essential pieces donned by Kim Chiu.

 
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