Ricky Legal, designer alter ego of Bruno Mars, partnered with Lacoste to launch a lifestyle collection bridging the musician’s enigmatic style and the iconic brand’s blend of sports and luxury.
“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor” says Bruno Mars.
The collaboration first came to fruition when Bruno and Lacoste’s creative director Louise Trotter met in Los Angeles, where the musician was given free rein to lead the whole collection’s design aspect.
“Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved,” shares Louise.
The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Bruno & Lacoste’s crocodile. “When I’m on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal,” Bruno shares.
The line features shorts, polo shirts, t-shirts, pants, slides, and socks, as well as an iconic pair of aviator sunglasses. The color palette for this line resembles the Fil-American’s personality, vibrant and spirited. The collection used hues of mustard yellow, petrol blue, eggplant purple, coral red and tie-dye.
“With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his own seductive style” Louise adds.
The first Lacoste x Ricky Regal collection will be launched on March 5, 2021 through a global network of 18 exclusive retailers. In the Philippines, the collection will be available from March 8, 2021 at the Lacoste Greenbelt 5 flagship store.