K-pop idol and actor Cha Eun-woo, chosen as one of TC Candler’s 100 Most Handsome Faces of 2020, is the newest endorser of clothing brand Penshoppe.
Cha Eun-woo, the star of the recently concluded hit Korean drama “True Beauty” and member of K-pop boy band ASTRO, is headlining Penshoppe’s latest campaign as the newest member of Team Penshoppe.
The 23-year-old star has been described as “face genius” in South Korea for his handsome face.
“We’re very excited to have Eun-woo join Team Penshoppe. His endearing personality and youthful charm resonate well with the brand” said Jeff Bascon, Golden ABC Vice President for Brand Management.
Cha Eun-woo is leading Penshoppe’s Reset 2021 Campaign, a collection of stylish pieces in comfortable fabrics, classic muted shades and versatile silhouettes, perfect for lounging and looking best for new norm adventures.
Before debuting as a member of boy band ASTRO in 2016, Cha Eun-woo appeared in the Korean film “My Brilliant Life” in 2014, which starred Song Hye-kyo and Gang Dong-won.
In 2018, he starred in the Korean drama “Gangnam Beauty” for which he won best new actor at the Korea Drama Awards. He is currently a regular cast member of the Korean variety show “Master in the House.”