LOOK: Simone Rocha X H&M drops full lookbook

Published February 8, 2021, 8:00 PM

by Jerico Villamonte

Last month, H&M’s annual designer collaboration was revealed with none other than Simone Rocha. Now, we get a closer look at the Simone Rocha X H&M collection as the Swedish retailer releases its full lookbook.

For womenswear, expect a parade of exquisite tulle dresses from the collaboration. There is a special “fil coupe” floral dress, with full puff sleeves, and day dresses in organic cotton with “broderie anglaise” detailing. Outerwear styles feature classic trenches and a Simone Rocha signature special pink coat in sparkling tweed. For everyday wear, the collection includes hoodies, joggers, and jersey t-shirts embellished with pearls, another Rocha classic style.

“I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways,” shares Rocha.

“Simone has such a unique and special aesthetic. Season on season, she defines her identity. This feels like the perfect collection for this moment: a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire,” says Ann-Sofie Johansson of H&M.

For Rocha’s menswear debut, her classic signature elements are apparent with a reworked trench with pearl embellishments on the collar, a rounded summer parka, Aran knits and cardigans, classic wool suiting, and a vibrant checked blazer with matching drawstring trousers.

Footwear gets a Rocha twist as well, featuring pearl embellishments and feather decorations. There are a number of sparkling choices of accessories for hair and ears too; beaded-bow earrings and matching tiaras, earrings decorated with real glass beadsflowers and hairslides, and sets of oversized bow hairclips. Also available are neoprene totes with bow details on the straps and various coordinating socks to match the collection.

The Simone Rocha X H&M collection will be available at HM.com and in select stores starting March 11.