Luxury brand Bottega Veneta deleted its social media accounts. Here’s why

Published January 13, 2021, 3:35 PM

by Jerico Villamonte

The Italian luxury fashion house signs off from Instagram, Facebook, and Twitter

A lot can be speculated when a social media account has been wiped out. Did it get suspended? Hacked, perhaps? Or maybe their social media manager “accidentally” deleted all of its content? Did they get in trouble for the release of their questionable puddle boots?

Recently, the fashion industry was surprised (and confused at the same time) as to why Bottega Veneta social media accounts across platform were suddenly unavailable.

Bottega Veneta’s empty Facebook account

Even though all of their social media have been cleansed, their worldwide website is still up and running. Their career page is actively looking for people to join their team, eventually canceling out the idea of a total shutdown. So what could it be?

The industry believes that although the fashion brand is doing good digitally—Vogue did an article of what sold in 2020 and Bottega Veneta remains as one of the top brands in the survey—the brand seemingly opted to go back to luxury as an experience not easily accessible.

Their luxury products will no longer be popping up as people scroll their social media feeds and timelines, except for people who are following actual patrons of the brand like Rihanna, Hailey Bieber, K-pop group BTS, and the Beckhams. One early speculation of a fashion insider points to Bottega Veneta will now be marketed through word of mouth on socially distanced gatherings by their consumers.

Bottega Veneta spring 2021

Whether the Italian fashion house plans to go dark on their socials for good or this is a publicity stunt of their marketing group (we can’t say for sure) but people anticipate to what the brand’s next stealth move is. For now, you can tune in to an unofficial account called @newbottega which is a digital journal dedicated to the brand’s creative director, Daniel Lee.

See Bottega Venetta’s craftmanship in person at Shangri-La Plaza, EDSA corner Shaw Boulevard, Mandaluyong, Philippines.