Singer Halsey has a makeup line and it’s so ’90s

Published January 5, 2021, 2:53 PM

by Paola Navarette

Photo courtesy of About Face

The speculation has proven true as Halsey officially announced the launch of her beauty brand, about-face.

On Instagram, the singer detailed a bit more about the brand that took her years to perfect.

“Many of you may already know that I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time,” she wrote. “It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool—not looking perfect. I have worked tirelessly on this for years with an incredible team and I hope you feel my DNA all over it.”

Currently available for pre-order and officially launching on Jan. 25, the line includes 10 categories from eye, lip, and face products to tools and makeup cases.

Boasting a ’90s-heavy aesthetic, the products are packaged in sleek, neon and iridescent tubes, bottles, and sticks.

Halsey has always been one to experiment with beauty through her hair and makeup, so the decision to step into the beauty industry shouldn’t come as a surprise.