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FDCP's Liza Diño vows to work even harder amid criticisms

Published Sep 12, 2020 10:44 am

Film Development Council of the Philippines (FDCP) chair Liza Diño-Seguerra is ready to move past recent debacles, eager to focus on projects the agency has scheduled in the coming days.

Diño has been the subject of numerous criticisms in recent months, with the Director’s Guild of the Philippines (DGPI), The Association of the Accredited Advertising Agencies of the Philippines (4A’s), as with the Metro Manila Development Authority (MMDA), among others, leading the offensive.

It all started with the FDCP issuing an advisory outlining requirements for audio-visual productions under so-called “new normal.”

Both DGPI and 4A’s deemed the matter an “overreach,” maintaining the FDCP went beyond its mandate issuing such.

Diño’s tussle with the MMDA, on the other hand, started with her supposedly lobbying for FDCP to manage the annual festival.

It led to her removal from the executive committee of the festival.  

Liza Diño-Seguerra

In a recent Zoom interview, Diño turned emotional addressing the issues.

“I just have to look at the bigger picture,” she said. “Of course, ang hirap nun dahil sa isang di pagkakaintindihan maglalaho ang lahat na pinaghirapan namin.”

She maintained she actually meant well only that, “iba ‘yung naging pagtanggap (nila).”

Diño admitted the experience was “humbling” and she is hoping to sit down with all those involved to clear the air.

“I know now na hindi dapat pabigla-bigla. I have to better the approach. Nirerespeto ko ang mga taong nagsalita. I don’t want to sever ties. I hope na magkaroon ng paguusap at the right time.”

“Tao lang din ako. It hurt at the time but thankfully, I survived with the help of my husband (singer Ice Seguerra). Nandiyan siya palagi. Siya yung naging shock absorber ko. Iniiyak ko na lang sa kanya. But okay na. Tinanggap ko na. It is what is.”

In any case, the FDCP is now busy with various activities.

Ongoing until Sept. 15 is the Film Industry Conference (FIC) Online 2020, which brings together various international film industry experts and stakeholders, discussing the latest trends,  opportunities and platforms that Filipino producers and filmmakers can explore for the development, production, and distribution of their projects. 

To be held Sept. 15-30 in collaboration with Tatino Films is Full Circle Lab Philippines, now with a more-expansive program consisting of four film labs (Fiction, Series, Animation, and First Cut) as led by various international film industry experts. 

FDCP has also partnered with The Manila Times Broadcasting Corporation to provide an online exhibition platform for FDCP co-produced films. The program will launch on Sept. 18.

In partnership with the PIA Region XI, FDCP will be hosting a documentary production workshop scheduled Sept. 16-18. 

Then there’s the Lutas Negros Oriental Film Festival (September 17-19), the Philippine International Comics Online Festival (PICOF) (Sept. 19-20), the FilmPhilippines WIFI: Workshops in Film Incentives (Sept. 24), the Mowelfund x FDCP special masterclass on cinematography, script writing, directing, and acting (Sept. 26), the launch of the Philippine Film Archive website, the launch of the FDCP National Registry (NR) application, and CreatePHFilms (all on Sept. 28).

This will be followed by the Sine Wikain Challenge on Sept. 29, which allows participants to creatively interpret various salawikains into brief vertical short films for a prize.

Despite hurdles, Diño maintained she is still very much passionate fulfilling FDCP’s mandate four years into office.

In a Facebook post, she said, “Serving in the government has matured me for the better as I realized that I am never going to be able to satisfy everybody all the time.

“What I can do is take the steps that I believe in and stay the course while also being humble enough to learn from mistakes and to accept that some things and other’s perceptions and convictions are beyond my control.”

She added, “The FDCP is dedicated to provide its support for the industry in developing not just the film culture in the country but also capitalize on making the film and audiovisual industry as valuable contributors to the economy.”

Seemingly addressing detractors she said, “I hope we can continue to find commonalities amid our differences and believe in the better goal to work together to elevate this industry.”

Related Tags

DGPI Liza Dino ICe Seguerra MMDA FDCP
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