Environment organization World Wide Fund for Nature (WWF) Philippines welcomes its newest ambassador – Miss Universe 2015 Pia Wurtzbach.

The third Filipina to bring home the Miss Universe crown, Pia joins the WWF family as an ally and advocate for the conservation of the Philippines’ natural resources.

“I’ve been thinking of getting involved for a while now. Especially with the Covid-19 pandemic, it made me think about my priorities and where I’ve been investing my time and efforts in. With what’s happening in the world now, I decided it’s time that I do my part. If you’re thinking about getting involved, the time is now. It’s not too late to #ChangeTheEnding,” said Pia.

Recently, she launched her own fundraising effort amid the pandemic, with the goal of procuring and distributing 25,000 face masks to hospitals across the country. Pia has been known to use her international platform to highlight relevant issues. Named Goodwill Ambassador for Asia and the Pacific for the Joint United Nations Programme on HIV / AIDS in 2017, she has used her platform to share information on combating the virus.

Although new to the WWF-Philippines roster, she has already lent her support to a number of the organization’s fundraising efforts, including a Digital Fundraising Hour held with now-fellow WWF Ambassador Jeremy Jauncey.

The fundraising hour, held on the night of July 15, saw hundreds of attendees from across the globe join the couple as they shared their experiences with conservation, as well as the sustainability practices they themselves follow. Through WWF-Philippines, Pia looks forward to learning more about sustainability and sharing messages of conservation with the rest of the country.

“Buksan natin ang mga isip at puso natin, tumingin tayo sa ating kapaligiran, ang lahat ng ito, ang lahat ng meron tayo ay may hangganan. Pero hindi pa huli ang lahat. Kung lahat po tayo ay gumagawa ng kanya kanyang paraan sa pagtulong, malayo ang mararating nito, (Let us open our minds and hearts, look at our surrounding. All of these, all of the resources we have, are finite. But it’s not yet late. If we all work together to help the planet, we could go a long way),” she said.

“Huwag po nating pabayaan ang kalikasan. Ako, ikaw, tayo po ang inaasahan niya. (Let us not forget about the environment. It is counting on each one of us to help).”