ADVERTISEMENT
Manila Bulletin devider Lifestyle devider Where to buy the casual terno

Where to buy the casual terno

Published Jul 29, 2020 09:24 am

From breezy blouses to distressed denim jackets, these everyday pieces bring a new vibe to butterfly sleeves.

No longer an exclusive piece for state occasions and other formal events, the terno has outgrown its traditional high society association, now reaching a new and younger audience while maintaining its dignified significance to the Filipino culture. 

As the National Dress of the Philippines, is the terno being more commonplace today, just like its menswear counterpart the barong, best for this article of clothing?

Thanks to today’s breed of Filipino fashion designers, the butterfly sleeves are gaining new recognition with designs that suit the modern lifestyle of a Filipina.

Local fashion brand Filip + Inna wants to spotlight everyday terno pieces made by up-and-coming fashion designers by featuring them on its new online store. Adapting to the e-commerce business model is a key element to sustaining a business during this time of pandemic, and it is a consequent step for Filip + Inna to bring the Filipino spirit online. 

“We have been planning on using an online platform for a long time, but there was always something more urgent to take care of so it was always placed on the back burner,” says Filip + Inna founder and creative director Len Cabili. “In the last two years, we started working on it, but the pandemic hastened the process and forced us to work fast. We are relieved and happy to finally launch it and serve our clients on this platform.”

The featured ternos are designed by the contestants of Ternocon 2020, a terno convention initiated by Bench Suyen Corporation and the Cultural Center of the Philippines. 

According to Ternocon 2020 gold medalist Hannah Adrias, the casual ternos created by her fellow designers were supposed to be for the Katutubo Pop-Up Market.

Unfortunately, due to the threat of the coronavirus pandemic, the pop-up market has been rescheduled a number of times. To help the designers out, Len initiated to put their works on the website to help them sell. 

“We believe in the talent of the young Filipino designers and have some sense of responsibility in supporting them in any way that we can. Ternocon paved the way to meet them, get to know them and their work,” Cabili tells Manila Bulletin Lifestyle. “I remember talking to them and having this feeling that the future of Philippine fashion industry is in good hands. Filip + Inna has been blessed with opportunities, and this is our way of sharing these opportunities.”

Get into the spirit of buying local and check out these casual chic ternos:

Krizia Jimenez’s Guita terno top

Dinnes Obusan’s Jona terno top

Hannah Adrias’ Fina distressed denim jacket with terno sleeves

Jaggy Glarino’s Liling striped button-down terno.

Check out more of the everyday ternos and Filip + Inna's pieces at www.filipinna.com/ph

Related Tags

Filip + Inna Ternocon 2020 Jaggy Glarino Len Cabili Dinnes Obusan Terno Krizia Jimenez Fashion Style
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.