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Manila Bulletin devider Lifestyle devider Alicia Keys launches skincare line—Keys Soulcare

Alicia Keys launches skincare line—Keys Soulcare

Published Dec 7, 2020 11:53 am

Delivering on the brand’s self-care focus, the drop includes a scented candle, facial roller, and moisturizer

Photo courtesy of Alicia Keys/Keys Soulcare

Singer Alicia Keys has launched products for her own skincare brand, Keys Soulcare. Created in partnership with e.l.f. Beauty, the line focuses on vegan, cruelty-free, and dermatologist-developed products for the face and body.

Keys, who often goes makeup-free, developed the line with her own experiences in mind. “We’re so busy all the time that I don’t think we create these small rituals for ourselves,” the artist said in a statement. “Even the five minutes it takes to wash my face—when I’m able to create that space for myself I feel more beautiful, more powerful, more possible. That’s soulcare.”

And, as promised in a recent update, three products, which the brand refers to as the First Ritual when used together, have arrived.

Photo courtesy of Alicia Keys/Keys Soulcare

Arguably the most highly anticipated of the product launch is the Skin Transformation Cream, a moisturizer that promises to gently boost skin with malachite, ceramides, plant extract bakuchiol, and plumping hyaluronic acid.

The Sage + Oat Milk candle, meanwhile, has a soothing scent perfect for unwinding at the end of the day. Rounding out the routine is the Obsidian Facial Roller, which is designed for massaging and is made from volcanic glass, a material long used in feng shui to clear negative energy.

Related Tags

Self-care keys soulcare Paola Navarette Beauty Alicia Keys
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