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Manila Bulletin devider Entertainment devider Celebrities devider Heart Evangelista hopes to inspire people to work hard for their dream home

Heart Evangelista hopes to inspire people to work hard for their dream home

Published Dec 5, 2020 08:21 pm

Kapuso star Heart Evangelista has expressed hope that she could be an inspiration for people to work hard in achieving their dream home.

"Our country (and the world) has been through a lot this year, and homes has a renewed meaning. It has become a symbol of strength and our safe haven," said Heart as she signed a multiyear deal as the new brand ambassador for RLC Residences, a real estate property brand under Robinsons Land Corporation, recently.

Heart added: "I hope that I can convince people that investing in a home such as RLC Residences is the most beautiful gift they can give to their families if not for themselves.”

From left: Arch. Henry Yap (SVP and Business Unit General Manager, RLC Residences), Heart Evangelista, and Frederick Go (President and CEO, Robinsons Land Corporation)

For Heart, the partnership is something very close to her passions.

“This is something I am really excited about. For those who know me, I have always loved the concept of beautifying spaces and nooks at home," she said.

Architect Henry L. Yap, business unit general manager of RLC Residences, said: “We are raising the game in the property market with the upcoming launch of our new brand, RLC Residences and Heart is the perfect representation of how we are elevating every aspect of our product and service standards."

From left: Gigi Santiago (Senior AVP for Alternative Productions, GMA Network), Heart Evangelista, Frederick Go (President and CEO, Robinsons Land Corporation) and Arch. Henry Yap (SVP and Business Unit General Manager, RLC Residences)

“Launching a new brand into the market (during this time) is no easy feat, but we knew that tapping into Heart’s credibility, intelligence, beauty, and standards of quality, is the best way to move forward in communicating the exciting product features and services that goes into every RLC Residences development,” Yap further said.

Heart will appear in an ad campaign slated for release early next year. This campaign will showcase the company's innovative product offerings in the residential property scene.

Part of the partnership also includes Heart engaging with designers and collaborating with a number of influencers in unique activities that will convey the brand’s new identity at the same time showcasing her talent and stand-out personality.

Related Tags

Frederick Go RobinsonsLandCorporation RLCResidences HenryLYap heartevangelista
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