Multi-media firm ABS-CBN Corporation has solidified its stature as the Philippines’ leading content producer for both news and entertainment on digital after receiving its second Diamond Creator Award from YouTube.
In a statement, the firm said ABS-CBN News received last November a diamond play button, which is given to creators that reached 10 million subscribers.
It hit the mark last August and now has 11 million subscribers and over 6.7 billion lifetime views on the video-sharing platform.
ABS-CBN first became a YouTube diamond creator in 2018 for its ABS-CBN Entertainment channel, which now has 31.6 million subscribers with over 38.8 billion lifetime views.
It is the first YouTube channel in the Philippines to hit 30 million subscribers, the second most subscribed YouTube channel in Southeast Asia, and the tenth most watched channel in the world as of October this year.
ABS-CBN News' YouTube channel houses a variety of news and current affairs content from its different news programs and platforms including the live streaming of flagship newscast TV Patrol and important coverages of TeleRadyo and ANC, the ABS-CBN News Channel. Currently, ABS-CBN News now reaches an even wider audience after making its content accessible worldwide.
With the same goal of serving more Filipinos around the world, ABS-CBN Entertainment offers fresh new episodes of ABS-CBN shows, exclusive interviews, and original digital shows on the channel.
After the shutdown of its broadcast operations due to the nonrenewal of its legislative franchise, ABS-CBN has begun to offer more content online to reach viewers all over the world through Kapamilya Online Live on Facebook and YouTube, its streaming service iWantTFC, and through partnerships with other digital companies.
Its digital transformation, however, began many years ago, enabling it to establish the biggest online presence among Filipino media companies and a growing list of digital properties.
Other ABS-CBN YouTube channels with millions of subscribers and billions of views as of October 2020 include Star Music (5.6 million subscribers and 2.3 billion views), Pinoy Big Brother (3.6 million subscribers and two billion views), Star Cinema (3.3 million subscribers and 1.1 billion views), The Voice Kids Philippines (2.5 million subscribers and 1.4 billion views), and The Gold Squad (2.4 million subscribers and 204.7 million views).