Local food condiments industry leader, UFC, has launched “50 Acts of Kindness”, a campaign of giving back to Filipinos, who have been part of their journey in the past five decades.

“UFC has been a part of every Filipino’s life, providing flavor and happiness through our wide array of condiments. Now, we choose to directly uplift the lives of Filipino families,” said NutriAsia Senior Manager Jean Reyes. UFC is one of the NutriAsia’s leading brands.

The 50 Acts of Kindness campaign is part of UFC’s 50-year celebration. The campaign has sought out 50 deserving consumers, who will receive various product packages from the company.

To jump-start the campaign, Reyes said, UFC tapped several celebrity endorsers that supported them through the years to help select families who were adversely affected by the pandemic. Legendary Filipino comedy actress Ai-Ai delas Alas nominated several beneficiaries.  

Fifty-year-old Ronald Sto. Domingo was one of them. Ronald worked as a choreographer before the pandemic struck and froze the projects that gave him a steady stream of income. This compelled him to find another way to support himself and his aging father. Ronald turned to cooking and selling food online to make ends meet.

Despite his difficulties, however, Ronald’s innate kindness and generosity remained. As he worked hard to provide for his family, he also reached out to people who needed support as well.

 “Dahil sa aking pagluluto, nakapagbenta ako ng food. Since may pandemic, binigay ko po yung kinikita ko sa mga frontliners,” said Ronald. “Kahit hindi ko po sila kilala, matulungan ko lang po sila, masaya na po ako nun." 

Last December 13 and 14, Ronald and six other families received a Sama-samang Sarap ng Pamilya bundle from UFC. This came with a sari-sari store package that includes a signage as well as various NutriAsia products and grocery items; a bicycle with a basket for groceries; and a laptop with pocket Wi-Fi. These gifts are meant to provide them with the means to sustain their families in the new year.

 Reyes cited another beneficiary Michelle Morte, a 40-year-old mother of three. Formerly a salon worker, Michelle now stays at home with her children and her husband who is unable to work after suffering a stroke. Over the past few months, Michelle has gotten by through selling ice, soap, and sundry items to help support her family.

Through it all, Michelle remained hopeful and undaunted. Her family was a constant reminder that there are things to be grateful for even in the worst of times.

“Naging inspirasyon ko ang pamilya ko,” said Michelle. “At least kahit hirap, masaya pa rin kami. Magkakasama pa rin kami kahit may pinagdadaanang crisis.”

Another beneficiary Juanita M. Caponga is a 76-year-old widow who helps support her daughter’s family, and Calvin T. Zabale, a single father of two who lost his job as a waiter and now works as a deliveryman.

The celebrity Guerrero siblings also nominated multiple beneficiaries to receive a Sama-samang Sarap ng Pamilya package this Christmas.

One of them was Ilene G. Labador, a 24-year-old housewife who’s been struggling to sustain their family’s needs ever since her husband lost his job as a construction worker.

 Iconic OPM rapper Gloc-9 also joined UFC’s 50 Acts of Kindness campaign by nominating Carlito Bolima, a 48-year-old tricycle driver who toils from 4 a.m. to midnight every day to feed his wife and three children.