Outsourcing firm for poor wins P1 million in 'Project GO' reality show

A go-to-outsourcing company dedicated to helping the poor won P1 million in “Project GO,” the brand new reality series by GoDaddy.

Awarded the P1 million cash prize was Pearl de Guzman, 25, founder of Staffz.

De Guzman said that Staffz is a go-to outsourcing company when it comes to freelance service portals also dedicated to helping the underprivileged. By equipping them with the necessary skill sets, the firm hopes to give them a platform to pursue a freelancing career and rise above their economic situations.

Staffz edged out three other companies for the top prize in a final pitch to an international panel of judges. "Project Go" is a brand new business reality show where aspiring entrepreneurs will get the chance to pitch their dreams into reality, with the help of expert mentors.

De Guzman highlighted the importance of social media and establishing an online presence.

"I think what celebrities can do is to use a leverage on their names and their following; a lot of people are on social media; if you have a product that you would want to share with others or a business that is in the industry, now is the good time to make use of your skills," she said. "For someone who has a lot of people following, it is such a big help to get your idea or product out there."

The reality-series is hosted and mentored by Maggie Wilson, along with other mentors Tina Sheih, GoDaddy's Marketing Director for Asia; Bea Cupin an online newspaper (Rappler) Lifestyle and Entertainment Editor; Macky Tung, Vice President of Advertising for Ligo; Mikko Tung, CEO and Co-founder of Odd Job Bob and Mark Tung, Vice President of Sales and Marketing for Ligo.