Together with the city of Manila, Converse continues to support the rehabilitation of the environment with its #ConverseCityForests project.
"I want to beautify our city because I want a clean place for the children of Manila and be proud that they live in the city," Manila Mayor Isko Moreno said. "With the help of private sectors like Converse, we are one step closet to that dream."
Unveiled by city officials and Converse Philippines, the artworks of Blic, RJ Saquian (BVRN), and AG Saño were presented through a ribbon cutting ceremony yesterday, Dec. 14, 2020. At the event, the mayor expressed showcasing the artistic talent of young Filipino artists now projected on Manila's street walls.
"We are grateful for the city of Manila, headed by Mayor Isko Moreno, for supporting our initiative," mused Converse marketing lead Arvie Dizon. "I also commend him for being a forward-thinking and environmentally responsible public servant. He translates his vision for the youth into tangible actions. His 'Ang Bagong Maynila' campaign is fitting with out #ConverseCityForests and #ConverseRenew brand sustainability efforts."
#ConverseCityForests is a series of murals around the world that are painted by the brand’s creative community of #ConverseAllStars. Locally, Converse Philippines used Boysen’s KNOxOUT paint, a photocalactyc paint that utilizes sunlight to reduce noxious air pollutants, purifying the surrounding air. These murals help plant the equivalent of 1,020 trees, or over 48 soccer fields—a symbol of the air-cleaning power of the murals.
This current movement from Converse extends to cities like Jakarta, Sydney, Mexico, Belgrade, and Panama, which aims for a better community-living experience with purified air.
In Manila, the murals were categorized into three themes: solidarity with Blic, inclusivity with Saquian, and climate and environment with Saño.
You can read more about the artists and murals here