Hard-hitting broadcaster Raffy Tulfo announced on Sunday, December 6, the launch of an online shopping platform dubbed "Idol Shopping Network."
During the digital press launch, Raffy revealed that the business is owned by his children. "Kami ng wife ko support system lang kami sa mga anak namin sa business na ito." (My wife and I are just support system to our children's business).
Tulfo said that ISN is expected to correct some procedures of e-commerce business in dealing with customers when shopping online. "In our business, safety is one of our major concerns."
The broadcaster said that he does not have any serious problems encountered with other popular e-commerce companies. But he said that he has received complaints from customers related to e-commerce relayed through his radio show and television program.
"Halimbawa na lang, ang order nila ay mani pero pag dumating na sa kanila ang package, pop corn pala ang laman. 'Yung mga ganun bang problem?" Raffy said. (For example, customers would order peanuts but they would receive popcorn. Problems like that)
Raffy said that his dream of having a marketplace for the people is now a reality where both the buyers and the merchants are safe.
Under ISN, Raffy said that the company will introduce a one-of-a-kind system that would keep the products safe from seller to the rider to the buyer.
"The product is going to be videod and shot from the time it is released from the merchant, to the rider and to the seller," he said.
The ISN will also screen merchants and resellers to make sure that the buyer is not short-changed.
"Mahabang proseso para makasali ang isang merchant sa ISN. Hindi lang kami basta kukuha ng kukuha ng mga reseller sa ISN," added Raffy.
Known to take quick action and provide immediate solutions to issues presented to him by his listeners, and his viewers over TV5, Raffy has helped resolve concerns regarding social injustices committed by people in power against ordinary citizens. He already gained the title “Hari ng Public Service.”
Raffy, who also anchors the primetime newscast Frontline Pilipinas and the radio program Wanted sa Radyo, has also conquered social media.
So far, Raffy has garnered 16 million followers on his YouTube channel Raffy Tulfo in Action and has an active community of 3.1 million in his official Facebook group.