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Manila Bulletin devider Bulletin Board devider OMD's Bravery Bags Gold in Campaign Asia's Philippines Media Agency of the Year 2020

OMD's Bravery Bags Gold in Campaign Asia's Philippines Media Agency of the Year 2020

Published Dec 5, 2020 10:52 am

Armed with fearlessness, OMD Philippines faced a global challenge head on and started a cultural revolution, earning its rightful spot as this year’s Gold Winner in Campaign Asia’s Philippines Media Agency Of The Year.

Since the early 1990s, Campaign’s Agency of the Year awards have recognized inspiring leadership, management excellence, outstanding business performance and overall achievements in advertising and brand communications.

Instead of allowing the pandemic to dampen its spirits, the agency found ways to continue producing innovative work that rightfully responded to new consumer behaviors.

It has revolutionized internal systems—becoming masters of OMD Design powered by OMNI, the world’s leading People-Based, Precision Marketing Platform. This allowed the agency to adapt to the new normal with empathy- based consumer insights at the heart of its work.

As media and business environments become more challenging, OMD delivered strategically innovative thinking and exceptional service, creating fully-integrated marketing solutions which are measurable and deliver tangible results.

It gained further strength by harnessing the power of specialist disciplines and non-traditional tools such as PR, content, activation, programmatic, search and social.

The result of its resilience? A total of 10 new business wins, specialized business unit growth at 30% and a client retention rate of 99%.

On top of its business growth, OMD also achieved recognition from the industry winning a total of 16 awards in MSAP’s (Media Specialists Association of the Philippines) ICE (Insight, Creativity and Effectiveness) Awards.

Recognizing that its people are its greatest asset, OMD rolled out a COVID-19 Rapid Response program to safeguard employees’ health.

Aside from conducting COVID-19 rapid tests, the agency distributed care kits to guarantee that everyone remained safe even when working remotely. To date, OMD’s staff retention rate remains as one of the highest in the industry at 91%.

Omnicom Media Group Philippines President and CEO, Mary Buenaventura, recognizes the vital elements behind this year’s AOY win, “This accolade is a testament to the great work, entrepreneurial mindset and consistent client satisfaction rate from our OMD teams. This is made possible by the leadership by example shown by Carla Jose-Cifra, General Manager of OMD Philippines.”

Carla Cifra says Buenaventura’s guidance kept the team formidable amidst the pandemic. She adds, “We are grateful for this achievement. It’s a milestone that we dedicate to our people, our Omnicom Media Group family.”

As COVID-19 weakened the whole world, OMD has strengthened client partnerships, boosted the power of specialist disciplines and empowered its people to remain fearless whatever the future brings—a winning formula that allowed it to shine even during challenging times.

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