Shopee Ranks 7th on YouGov’s Best Brands 2020 List in the Philippines

Published December 3, 2020, 4:20 PM

by Jonathan Castillo

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, ranks 7th on market research firm YouGov’s Best Brands 2020 List in the Philippines. YouGov measures the public’s perception of the brands and ranks them based on the following criteria: overall quality, value, impression, reputation, and customer satisfaction.

Ervin Ha, Head of Plan & Track at YouGov Asia Pacific, said, “Shopee joins a prestigious list of 10 companies in YouGov’s Best Brands 2020 rankings. These rankings aim to recognize and celebrate the brands that are best-loved by the Filipino public. Our unrivaled panel and always-on data mean we can provide the most accurate and complete picture of the Philippine public’s response to the organizations operating in the region. Shopee is seen by consumers as a brand that, among other things, represents value, quality, and strong levels of consumer satisfaction.” 

Shopee is the only e-commerce platform amongst personal care brands on the list. Shopee also tops YouGov’s Best Brands 2020 List of Improvers, going up from 32.0 points in 2019 to 39.9 points in 2020.

Martin Yu, Associate Director at Shopee Philippines, said, “Shopee is proud to be featured on YouGov’s Best Brands 2020 List. This past year, Filipino consumers have pivoted to e-commerce platforms, and Shopee has implemented new services to make sure we stay ahead of our customers’ demands. This ranking speaks volumes of how Shopee has become an indispensable part of Filipinos’ daily lives. We will continue to pursue excellence in meeting the needs of our users and sellers alike.”

To further increase customer satisfaction, Shopee has invested in improving its platform and focused on ensuring that shoppers can find their favorite products and brands. Shopee also created services such as ShopeePay, to provide customers with secure contactless payments, and ShopeeXpress, an integrated logistics service to enable deliveries in the fastest time possible.

 
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