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ABS-CBN relaunches music channel

Entertainment

ABS-CBN relaunches music channel

By Neil Patrick Nepomuceno

ABS-CBN has launched a new version of Myx that will reflect the next generation of Filipino-American talent as a premium cable, radio and digital content provider.

Myx is catered to those who want entertainment, lifestyle and culture-related content for Filipino-American audiences and beyond.

According to entertainment website Deadline, the rebranding of Myx boosted ABS-CBN’s investment to the nearly five million Filipinos in North America, which includes its co-production of the recently released Sony Pictures film Yellow Rose directed by Diane Paragas and starring Eva Noblezada and Lea Salonga.

ABS-CBN also invested in international music marketing of artists including Kiana V. and Inigo Pascual and a partnership with Tremendous Communications.

They also announced their plans to launch "Kollective Hustle"; a website that will feature industry experts from various fields that share what it takes to turn their passions into a profession, ideas into action and creativity into a career.

The new Myx expands its distribution footprint with its launch on Amazon Prime Video, Twitch, and Kumu among other digital channels. Myx is the first Filipino-American storefront on Amazon Prime Video.

Originally launched in 2007, Myx is distributed in 20 million homes via cable and satellite, with over three million monthly listeners on its radio station.

Related Tags

Myx music channel Kollective Hustle ABS-CBN

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