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Manila Bulletin devider Sports devider Basketball devider LOOK: What's inside Southeast Asia's first and only Jordan flagship store in Taguig?

LOOK: What's inside Southeast Asia's first and only Jordan flagship store in Taguig?

Published Nov 30, 2020 03:31 pm
Photos from Nike Philippines

The Jordan Brand is set to open its first store in the Philippines on Thursday at the Bonifacio Global City in Taguig.

Photos provided by Nike Philippines showed the 4,500-square foot store containing Jordan Brand products, a design palette connected to the “heart and soul” of the brand and artwork made by local artists Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz and AJ Dimarucot.

Also included is a basketball court and a mural designed by New York City artist Kimou Meyer located at the rooftop of the store, with the space to be used for special events.

“Basketball is more than just a sport in the Philippines, it is embedded in the culture. In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities,” said Nike Philippines Country Manager Jino Ferrer.

“This store will help take the future of basketball culture to the next level by inspiring our new generation through the legacy of Jordan, the best innovation and services like never before,” he added.

The store will allow Filipinos to purchase numerous Jordan Brand items, particularly its popular retro sneakers. Also available are exclusive services like the “Custom 23,” which gives everyone a chance to customize products.

As part of the store’s launching, Jordan Brand will drop 150 pairs of the Air Jordan 4 retro “Manila” colorway.

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