Domestic travelers and motorcycle sports enthusiasts may now revisit and revitalize their travel experience around Luzon, Visayas, and Mindanao as the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines officially launched Friday “MOTOURISMO,” a Motorcycle Tourism Caravan geared toward rediscovering the country’s sights on two wheels.
The new tourism campaign is a pragmatic and sustainable way of promoting the country’s untapped tourism destinations. It also aims to showcase a safe, fun, and practical motorcycle experience to bring back the pleasure of travel as riders explore destinations around the Philippines.
“By initiating this safe yet very thrilling and worthwhile campaign to promote motorcycle tourism through TPB, we want to restore the confidence of the public to travel domestically and help the tourism industry to bounce back from the negative impact of the COVID-19 pandemic crisis,” Tourism Secretary Bernadette Romulo-Puyat said in her keynote address.
The DOT will be tapping motor riders as domestic tourism ambassadors highlighting motorcycles as a secure and viable transportation mode to explore tourist attractions with minimum health and safety protocols in place.
She said this effort will also provide opportunities for tour operators to create new tour programs to be offered to both domestic and international tourists, help those who lost their jobs jumpstart small businesses, and generally serve as a platform to disseminate information on safety and health protocols when people go outside.
The campaign will also showcase interesting culture and heritage sites, shops, restaurants, and other tourism products all over the country that Filipinos can discover.
Thoroughly planned during the past few months, MOTOURISMO has come to fruition with TPB’s collaboration with DOT, Department of Transportation (DOTr), RidePH, and various motorcycle rider clubs and associations in the Philippines.
Puyat and TPB Chief Operating Officer lawyer Maria Anthonette Allones were joined by former Senator Joseph Victor “JV” Ejercito, who has long been a motorcycle travel enthusiast. Several bloggers, influencers, and other well-known riders like journalist Jay Taruc were also present during the virtual launching.
Parties interested to sign up for the event may send their emails to [email protected].