YouTube reveals first 24-hour views for BTS’ ‘Life Goes On’ music video

BTS (Big Hit Entertainment)

YouTube has revealed the number of views in the first 24 hours and Premiere of K-pop superstars BTS’ new music video “Life Goes On.”

On Nov. 20, BTS released their new album “BE (Deluxe Edition) and along with it was the music video for the main track.

YouTube told Manila Bulletin on Nov. 25 that “Life Goes On” garnered a total of 71.6 million views in the first 24 hours of release on Nov. 20 to make the fifth biggest 24-hour music debut.

This is 29.5 million views lower than BTS’ “Dynamite,” which had 101.1 million views on its debut. Despite this, BTS still reigns on top of the list of the most viewed music videos in the first 24 hours.

With this, “Life Goes On” MV now ranks fifth on YouTube’s Top 10 All-time Top 24-hour Music Debuts, pushing down Taylor Swift’s “ME!” music video to sixth place. The latest music video was released three months after BTS dropped their “Dynamite” MV on Aug. 21.

With 101.1 million views, the Grammy-nominated “Dynamite” is still the No. 1 most watched music video in the first 24 hours followed by BLACKPINK’s “'How You Like That' MV with 86.3 million views; BLACKPINK’s “Ice Cream (with Selena Gomez)” MV, 79.08 million views; BTS’ “Boy With Luv” feat. Halsey MV, 74.6 million and BTS’ “Life Goes On,” 71.6 million.

BTS hold the distinction of being the first and only artist to date to garner 100 million views in the first 24 hours of release of a music video.

They still have four music videos in YouTube’s top 10 24-hour music debuts ranking: “Dynamite,” ““Boy With Luv” feat. Halsey, “Life Goes On” and “ON” Kinetic Manifesto Film: Come Prima.

YouTube’s new rankings for the top 10 most viewed music videos in the first 24 hours of release of all time are:

  1. BTS - “Dynamite” Official MV - 101.1 million
  2. BLACKPINK - “'How You Like That' M/V - 86.3 million views
  3. BLACKPINK - “Ice Cream (with Selena Gomez)” MV - 79.08 million
  4. BTS - “Boy With Luv” feat. Halsey MV - 74.6 million
  5. BTS - “Life Goes On” - 71.6 million
  6. Taylor Swift - “ME!” - 65 million
  7. BLACKPINK - “Lovesick Girls” - 61.4 million
  8. BLACKPINK – “Kill This Love” - 56.7 million
  9. Ariana Grande - “thank u, next” - 55.4 million
  10. BTS - 'ON' Kinetic Manifesto Film: Come Prima - 46.5 million