ADVERTISEMENT
Manila Bulletin devider Drive devider Car makers are 'Driven To Serve'

Car makers are 'Driven To Serve'

Published Nov 20, 2020 06:26 am

Road Sense

Toyota's Start Your Impossible: National Coastal Clean-up and Mangrove-Planting Day.

Thousands of people, dozens of communities and hectares of forests carry the signs of good deeds of companies in the Philippine automotive industry. Those come under the name of “corporate social responsibility” or CSR, which the automotive manufacturers and distributors and their foundations, have taken as part of their corporate vision.

This week, 16 CSR projects were recognized with the Driven To Serve award of the Society of Philippine Motoring Journalists (SPMJ) in zoom awarding ceremonies which carried the elements of the New Normal. Coming nine months after the judging sessions held in February, the tributes to the awardees have not become muted by time.

The outstanding results of those CSR programs have produced many success stories who will never forget the good deeds of a corporation.

Among them are students from the poorest communities who were given free education and training — and jobs — and are now giving their families better lives. Those are the people who benefited from the education and training programs of Hyundai Asia Resources Inc. (HARI), Ford Group Philippines, Isuzu Philippines, and Toyota Motor Philippines.  

HARI Foundation's Alagang Breastfriend (#AlagangBFF)

There are the women given free mammograms and treatments by the CSR programs as part of breast cancer awareness programs of HARI and Toyota.

Coastal communities were cleared of hundreds of tons of garbage when Toyota’s “Start Your Impossible” campaign went on a national coastal cleanup and mangrove planting.

At least 36 hectares in the rainforests under the Haribon Foundation have gained 50,000 trees with the Honda Cars Philippines, Inc. (HCPI) tree planting project which started in 2010.

Thousands of private motorists and public utility vehicle drivers have been given training on proper driving and better awareness of traffic rules and regulations by the road safety programs of Ford's Driving Skills For Life.

Hundreds of young people, even children, have been made aware of road safety through the CSR programs of Honda, Suzuki Philippines and Volkswagen Philippines.

There are more inspiring stories: a rainwater harvesting facility providing potable water to communities; students planting vegetables for their families’ consumption; medical and dental missions; and many more.

We shall tell you more about each CSR project which were recognized by the Driven To Serve award in future columns.

There are four categories for the awards: Community Development, Education and Training, Environment and Road Safety.

The outstanding CSR programs honored by the 4th SPMJ Driven To Serve Awards are:

For Community Development:

Platinum award — Rainwater Harvesting Facility System Expansion of Hyundai Asia Resources Inc. (HARI) Foundation, Inc.

Gold award — Alagang Breastfriend (#AlagangBFF), HARI Foundation, Inc.

Silver award—TMP Foundation Breast Cancer Awareness Project, Toyota Motor Philippines

Silver award— Building Healthy Communities, Ford Philippines

Bronze award —Partnership with Habitat for Humanity for Volunteer House Painting, Nissan Philippines

Bronze award — Maxus V80 Flex Ambulance Donation to Ospital ng Tondo, Maxus Philippines

For Education and training:

Platinum award—Hyundai Dream Centre Philippines (HDCP), HARI Foundation, Inc.

Gold award— Ford Automotive Technician Scholarship Program, Ford Philippines

Gold award—TMP Foundation Vegetable Project; Toyota Motor Philippines

Gold award—Isuzu – JZGMSAT Automotive Servicing Partnership, Isuzu Philippines

For Environment:

Gold—Start Your Impossible: National Coastal Clean-up and Mangrove-Planting Day, Toyota Motor Philippines

Gold—Forest For Life Movement, Honda Cars Philippines Inc.

For Road Safety:

Gold award—Driving Skills For Life (DSFL), Ford Philippines

Silver award—Teen Smart (Road Safety for Teens), Honda Cars Philippines

Silver—Suzuki Safety Scouts, Suzuki Philippines

Silver—Volkswagen Child Safety Initiative Campaign, Volkswagen Philippines

Congratulations to all the awardees!

Related Tags

spmj csr Road Sense
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.