Nissan and DOT launch Safe Trips campaign
By Neil Pagulayan
Nissan Philippines has partnered with the Department of Tourism (DOT) to launch a new Safe Trips campaign. It is aimed at promoting safe and responsible land travel to boost local tourism. In a virtual press conference, Nissan’s President and Managing Director, Atsushi Najima, was joined Tourism Secretary, Bernadette Romulo-Puyat, for a contract signing and a quick Q&A with members of the media.
From left: Nissan Philippines President and Managing Director, Atsushi Najima; Department of Tourism Secretary, Bernadette Romulo-Puyat; Tourism Assistant Secretary for Branding and Marketing Communications, Howard Lance Uyking; and Nissan Assistant General Manager for Communications, Dax Avenido.
Nissan and the DOT will produce social media content to educate the public on how to safely and responsibly travel to local tourist destinations. Taking the New Normal into consideration, content will include tips for safe land travel, social distancing guides, health protocols for visiting specific destinations, and updates on the latest spots that have reopened for visitors.
“We hope that this campaign will encourage all Filipinos to practice safe and responsible travel as they return to local tourist spots and enjoy the beauty of our country,” said Romulo-Puyat. "The DOT is committed to reviving the country’s tourism industry from the harsh impacts of the pandemic. We thank Nissan Philippines for being a partner in tourism recovery by promoting health and safety protocols for road trips. It is a timely effort as we have reopened Baguio City and Ilocos Norte to Luzon residents, both of which can be accessed by land travel.”
“Nissan’s vision is to enrich people’s lives by making their journeys safe, smart, and fun. We want to promote safe and responsible travels with our innovative and dependable vehicles, so that our customers can enjoy adventures with family and friends. Tourism has become a passion for Nissan in the Philippines over the years, which is why we are truly excited to partner with the Department of Tourism to promote the tourism sector towards its recovery,” said Najima.
Private vehicles were found to be the safest mode of domestic travel in the new normal and that domestic leisure travel will be the main driver in local tourism’s recovery according to survey conducted by the DOT.