Shop the world of luxury fashion and beauty with SSI Group’s multi-brand site

Published November 9, 2020, 10:26 PM

by Rey Ilagan

Philippines, meet Trunc! A first not only in the country, but also on a global scale

While everyone has been exploring a more experiential and personal e-commerce enterprise, not much has succeeded in bringing the life of a physical store, and the many attributes intimate to on-site shopping, to the digital atmosphere. What lies behind the clicks and the add-to-carts are usually endless algorithms instead of the human touch of sales experienced in the actual brick-and-mortar setup. But as technologies advance, so does the personalized online retail environment. One case in particular is Store Specialist Inc. (SSI), the country’s largest luxury retailer with over 100 of the best global fashion, beauty, and lifestyle brands under its expansive network, pioneering a seamless online shopping experience tailored to each and every consumer.

After 18 months in preparation, SSI has finally unveiled the first-of-its-kind digital destination that maintains its much celebrated premiere shopping service with the most coveted brands in the world, And with the company’s 600-strong boutiques spread across the country now readily available in one luxurious digital platform, is set to revolutionize the way we shop for luxury.

“We’ve now taken it upon ourselves to create an entirely new brand-centric marketplace called, where we are able to house 100 of the brands in our portfolio,” says SSI Group president Anton Huang during its exclusive virtual media launch. “And not only brands such as Lacoste, Tommy Hilfiger, and Calvin Klein, but, for the first time in the region, if not the world, we will be having luxury brands as part of this e-commerce site. We will have the likes of Burberry, Salvatore Ferragamo, Tod’s, Hogan, Jimmy Choo, Givenchy, Loewe, Gucci, and the whole gamut of brands in our portfolio.”

Under its domain,, the marketplace for sought after brands leading in trendy and quality classics, also hosts several categories within the site: Trunc Show, a boutique for the premium designer brands under the SSI Group’s well-established signatures from fashion capitals such as Milan, Paris, and New York; Powder Room by Trunc, the go-to beauty and skincare hub with a wide range of cult favorites and must-haves brands; Trunc at Home, the curated home and living destination with the world’s finest furnishings and accessories to food and dining.

Clockwise from top left: Mitch Suarez, SSI Group head of marketing; Natasha Zurnamer, international digital retail consultant. Raissa Barzaga, head of e-commerce business group, and Anton T. Huang, president of the SSI Group.

So what makes a cut above the rest? Natasha Zurnamer, the site’s international digital retail consultant, shares it’s about delivery, customer service, packaging, and, of course, the styles available, all beautifully packaged in an internationally designed website for the ever-discerning Filipino shopper.

Products are coming from the local e-commerce warehouse with a delivery time of just three to 15 days guaranteed with a 30-day return policy free of charge. As for its customer service, live chats with its At-Home Concierge team–recreating the store experience customers have grown to love into the digital experience–has given the edge in retail environments. The site’s packaging is of world class standards with its beautiful branding which the region has not seen before. 

“It’s about the styles we are launching with seven and a half thousand styles on Trunc, and we are adding more every single week,” says Natasha. “We are also adding more brands, so it is about coming back and shopping with us frequently to see the newness at the beginning of season launches. And it is a region-first for us to have these beautiful luxury brands within one online destination.”

“Through, we seek to provide our customers with a world class shopping experience which upholds the same level of personalization we provide in our brick-and-mortar stores, and makes accessible a unique and desired brand line up,” Anton shares. “Physical retail and digital retail is one and the same. And we’re here to just provide our customers with different options when it comes to their shopping journey.”

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