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Manila Bulletin devider devider CIMB Bank Philippines Partners with MoEngage to Drive Digital-First Customer Engagement

CIMB Bank Philippines Partners with MoEngage to Drive Digital-First Customer Engagement

Published Oct 22, 2020 11:30 am

CIMB Bank Philippines today announced that it has partnered with San Francisco-based customer analytics and engagement platform MoEngage to drive its digital customer engagement strategy.

MoEngage’s platform will be leveraged to enable seamless, multi-channel engagement for the bank’s individual and enterprise banking customers across the country. The bank’s mobile-first platform banking concept has already resulted in superior customer engagement with month-on-month open rates for its emails at 105 index to the industry average.

“CIMB Bank Philippines unique digital and platform banking model is changing the banking experience of every Filipino, by providing an all-digital experience coupled with the best product features all enabled digitally via smartphone. As we simplify our products and services to provide real solutions for every Filipino, we continue to build new capabilities leveraging data and technology to get sharper in engaging our customers across multiple digital touchpoints. We are true to our commitment of providing Filipinos better and smarter choices about their finances and helping them to get ahead with the lives.” said Vijay Manoharan, CEO of CIMB Bank Philippines.

MoEngage’s AI-driven platform powers customer engagement at several Fortune 500 enterprises and leading brands such as Tokopedia, Zilingo, Samsung, Flipkart, One Championship, Bukalapak, Kredivo, Ola and Deutsche Telekom. It was recently the only platform to be recognized as Strong Performer in The Forrester Wave: Mobile Automation Engagement, Q3 2020.

By leveraging advanced data analytics and personalization tools, CIMB Bank Philippines is able to grow their personal loans and deposits 500%-600% in just the past 10 months.

Commenting on the partnership, Raviteja Dodda, CEO and Co-founder of MoEngage said, “As one of the fastest-growing banks in the ASEAN region, CIMB Bank Philippines is playing a crucial role in leading millions of Filipinos into financial freedom. We are thrilled to partner with them on this journey and help deliver a superior banking experience to CIMB’s customers through our platform.”

CIMB Bank Philippines has just been recognized as the Digital Bank of the Year by Asia Capital Market Awards 2020 and as The Philippines Best Employer Brand Awards 2020 by The Employer Branding Institute and World HRD Congress, allowing The Bank to secure a total of 21 awards in 21 months making it the most awarded all-digital bank in the Philippines

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