H&M collaborates with Beirut-based designer Sandra Mansour on empowering collection

Published August 27, 2020, 1:48 PM

by Rey Ilagan

Its launch was postponed as a result of port explosion in Lebanon

Fashion powerhouse H&M releases its first-ever fashion collaboration with a Lebanese brand. Sandra Mansour, a designer known to weave dreamy silhouettes and figures into ultra feminine frocks, finally unveils her latest work. This will transport us into her world of modern coolness aptly entitled Fleur du Soleil after getting inspired with the way a sunflower follows the sun from day into night. 

“The first things you notice about Sandra Mansour’s designs are the dreamy qualities and sheer beauty, but then you get further drawn into the craftsmanship, the storytelling, and the modern youthfulness,” says Maria Östblom, head of design womenswear at H&M. “There’s also something empowering about the femininity. We’re proud to be collaborating with such a trailblazer, and we look forward to launching the collection worldwide.”

The Sandra Mansour x H&M collection boasts of a feminine and strong range of dresses, blouses and skirts, a tailored blazer, and a printed T-shirt and hoodie. Fit-and-flare shapes and ruffled hems are mixed with volume and statement details in an earthy color palette of mushroom greys, ivory, and black.

Sewn with a message of empowerment and hope for the people of Beirut, the collection embodies the true beauty of nature as inspired by strong female artists such as Toyen, Dorothea Tanning, Lena Leclercq and Bibi Zogbé. “The inspiration for the H&M collaboration was nature and natural elements. Especially the sunflower, which represents the cycle of life as seen in its dependence on sunlight,” says the designer. “Poetry and painters inspired the selection of fabric – the dark laces, jacquards, and embroidered organza. With the Fleur du Soleil collection, I want to talk to women around the world by sending a message of hope, something we really need right now.”

Due to the devastating events in Beirut, the Sandra Mansour collection that was supposed to be launched on Aug. 6 was postponed. In the wake of the explosions, H&M has donated $100,000 to Red Cross Lebanon to help rebuild countless lives affected by the catastrophe.

The Sandra Mansour x H&M collection is available at SM Megamall, SM Makati, and Greenbelt 4 starting today.

 
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